Academic Programs Catalog

College of Communication Arts and Sciences


College of Communication Arts and Sciences

Prabu David, DEAN


Communication is the very foundation of society. The College of Communication Arts and Sciences, the first college of its kind, pushes the boundaries of communication research and teaching to improve lives and promote democratic values during a time of exciting changes brought about by information and communication technologies.  By embracing change, we prepare tomorrow’s global communicators to solve problems throughout the world. From neurons to nations, faculty in our college examine communication at various levels to create and share new knowledge. Our classrooms extend beyond the four walls to the entire globe and our faculty and students, widely recognized as some of the best in the world, play an integral role in shaping the future of communication.

The purposes of the College of Communication Arts and Sciences are: 
  1. To offer students a clear understanding of the role of communication and media in society.
  2. To provide specialized skills in a student’s chosen area within the College.
  3. To conduct communications research and creative activities, and to apply these results to benefit society.
  4. To offer all students at the university the opportunity to learn and apply the processes and techniques of communication.
The college includes the departments of Advertising and Public Relations; Communicative Sciences and Disorders; Communication; Media and Information; and the School of Journalism. These academic units offer programs leading to the Bachelor of Arts, Bachelor of Science, Master of Arts, and Doctor of Philosophy degrees.

Undergraduate students may complete an additional major, to prepare for desired careers. The program of courses taken for a major in the College of Communication Arts and Sciences or in any department of the college will be established through a contract developed by the student and the advisor in the college.

 


Undergraduate Programs

Students meeting the general requirements for admission as freshmen and sophomores to the university are enrolled in the Neighborhood Student Success Collaborative. Such students may declare a major preference in the College of Communication Arts and Sciences and be assigned an advisor from the college.

When students reach sophomore standing (28 credits), their academic records are evaluated to determine if they meet the requirements for admission into the college.

Students within the college are strongly encouraged to meet with their academic advisor before they enroll in courses. Students are encouraged to elect courses in the college consistent with the requirements of their majors and consistent with their academic and career goals.

Students who are enrolled in bachelor's degree programs in the college may elect the Minor in Environmental and Sustainability Studies. For additional information, refer to the statement on Minor in Environmental and Sustainability Studies in the College of Natural Science section of this catalog.

Students who are enrolled in bachelor's degree programs in the College of Communication Arts and Sciences may elect a Minor in Fiction Film Production. For additional information, refer to the statement on Minor in Fiction Film Production in the Department of English section of this catalog or contact the Department of English or the College of Communication Arts and Sciences.

Students who are enrolled in bachelor’s degree programs in The Eli Broad College of Business, the College of Communication Arts and Sciences, and the College of Engineering may elect a Minor in Information Technology. For additional information, refer to the statement on Minor in Information Technology in The Eli Broad College of Business section of this catalog or contact The Eli Broad College of Business.

Admission to the College of Communication Arts and Sciences

The number of students admitted to advertising creative, advertising management, and journalism is limited. For additional information, refer to the statements on the Department of Advertising and Public Relations and the School of Journalism.

The minimal college criteria for admission to any of the majors in the college are:

  1. Completion of at least 28 credits acceptable to the college.
  2. An academic record in all work accepted by the college which at least meets the requirements of Academic Standing of Undergraduate Students. Included in this must be a grade–point average of not less than 2.00 in all courses taken in the College of Communication Arts and Sciences.
  3. Acceptance as a major in a department or school of the college.

Graduation Requirements

  1. The university requirements for the bachelor's degree as described in the Undergraduate Education section of this catalog.
  2. A minimum of 60 credits in courses given outside the College of Communication Arts and Sciences.
  3. The specific requirements of a major program, with no more than the maximum number of credits that is permitted in the major.  (Refer to the statements for the academic units in the college that follow.)
  4. A minimum grade–point average of 2.00 in courses taken in the student's major.
  5. At least 40 credits in courses numbered at the 300 and 400 levels.

Honors Study

The College of Communication Arts and Sciences encourages honors students to develop distinctive undergraduate programs in the fields offered by the academic units. A member of the faculty is selected to serve as advisor to Honors College students in each major field, and it is the advisor's responsibility to help the student plan a rigorous and balanced program which will also reflect the student's special interests and competencies. Independent study experience is strongly encouraged when relevant to the student's total program.


Teacher Certification Options

The communicative sciences and disorders disciplinary major and the journalism disciplinary major leading to the Bachelor of Arts degree in the College of Communication Arts and Sciences are available for teacher certification. 

A journalism disciplinary minor in the College of Communication Arts and Sciences is available for teacher certification.

Students who elect the communicative sciences and disorders disciplinary major must contact the Department of Communicative Sciences and Disorders.

Students who elect the journalism disciplinary major or the journalism disciplinary minor must contact the School of Journalism.

For additional information, refer to the statements on the audiology and speech sciences disciplinary major and the journalism disciplinary major, and to the statement on TEACHER CERTIFICATION in the Department of Teacher Education section of this catalog.

 


Specialization in Design (this program is in moratorium effective Fall 2015 through Fall 2019)

The Specialization in Design complements the depth of knowledge students acquire in their respective majors with a multidisciplinary understanding across a range of design areas. Students learn the foundations of design, develop core competencies in their primary area of study, broaden their understanding of how design is incorporated into human communication and the products humans make, learn to use specialized tools, and work in a collaborative interdisciplinary environment.

The Specialization in Design is jointly administered by the College of Communication Arts and Sciences and the Department of Art, Art History, and Design within the College of Arts and Letters. The College of Communication Arts and Sciences is the primary administrative unit. The specialization is available as an elective to students who are enrolled in bachelor’s degree programs at Michigan State University. Students in the Department of Advertising and Public Relations; the Department of Art, Art History, and Design; the School of Journalism; and the Department of Telecommunication, Information Studies and Media may find this specialization of particular interest.

Students who are interested in the specialization are eligible to apply if they have completed the prerequisite courses listed below or have completed one of the prerequisite courses and are enrolled in the second prerequisite course. Students must be in their second semester or later, or equivalent, at Michigan State University. To apply, students must submit an application consistent with the process outlined by either the Department of Art, Art History, and Design or the College of Communication Arts and Sciences. Applications are due by the end of the fifth week of the spring semester and will be reviewed prior to annual enrollment. Academic performance will also be considered and oral interviews may be requested.

With the approval of the department that administers the student’s degree program, courses that are used to satisfy the requirements for the specialization may also be used to satisfy the requirements for the bachelor’s degree. The student’s program of study must be approved by the student’s academic advisor for the specialization.


Prerequisite Courses
STA    110    Drawing I (3)
STA    113    Color and Design (3)

Requirements for the Specialization in Design

The students must complete 14 to 17 credits as specified below.

               
1. Complete two of the following courses (5 or 6 credits):  
  CAS 112 Story, Sound and Motion 2
  STA 114 Three-Dimensional Form 3
  STA 360 Graphic Design I: Graphic Form 3
  STA 370 Photography I 3
  TC 247 Three-Dimensional Modeling and Design  3
2. Complete at least two courses outside of the student’s major, selected from the following (6 to 8 credits):  
  Game and Interactive Media Design  
  TC 346 Web and Mobile Game Design 3
  TC 347 Three-Dimensional Computer Animation 3
  TC 349 Client-Side Web Development 3
  TC 445 Game Design and Development I 3
  TC 447 Advanced Three-Dimensional Animation Workshop (W) 3
  TC 455 Game Design and Development II 3
  Video and Audio        
  CAS 201 Audio and Video in Media Settings I 1
  CAS 202 Audio and Video in Media Settings II 1
  TC 341 Film Style Production for Cinema and Television 3
  TC 342 Multi Camera Production for Television 3
  TC 343 Basic Audio Production 3
  TC 351 Producing for Cinema and Television 3
  TC 442 Design of Cinema and Television Projects (W) 3
  TC 443 Audio Industry Design and Management (W) 3
  Advertising Design  
  ADV 322 Copy Writing and Art Direction 3
  ADV 324 Introduction to Creative Media 3
  ADV 326 Advanced Creative: Media I 3
  ADV 354 Interactive Advertising Design 3
  ADV 428 Advanced Creative: Media II 3
  ADV 486 Integrated Campaigns 4
  CAS 110 Creative Processes in Media Settings 2
  Visual Journalism      
  JRN 203 Visualizing Information 3
  JRN 310 Photojournalism 3
  JRN 336 Designing for Print and Online 3
  JRN 400 The Spartan Online Newsroom 3
  JRN 403 TV News 3
  JRN 410 Photojournalism and Documentary Photography 3
  JRN 436 Creating Online Environments 3
  JRN 438 Communicating with Graphics II 3
  JRN 483 Photo Communication in Europe 6
  Art and Art History  
  HA 486 History of Western Design 4
  STA 365 Typography I: Form and Meaning 3
  STA 375 Photography II 3
  STA 460 Graphic Design II: Visual Communication 4
  STA 462 Three-Dimensional Design 4
  STA 463 Book Design 4
  STA 466 Corporate Imagery 4
  STA 467 Time and Motion Design 4
  STA 468 Interactive Web Design 4
  STA 472 Color Photography 4
  STA 474 Studio and Location Lighting 4
  STA 475 Photography Workshop 4
  STA 491E Selected Topics – Graphic Design 2 or 3
  STA 491F Selected Topics – Photography 2 or 3
  STA 494 Design Center 4
3. Complete the following course (3 credits):  
  STA 499 Interdisciplinary Design: Projects and Contemporary Issues 3

College of Communication Arts and Sciences 3 + 3 Option

The College of Communication Arts and Sciences, in collaboration with the MSU College of Law, offers an opportunity for selected College of Communication Arts and Sciences students to earn a baccalaureate degree after satisfactory completion of a minimum of 91 credits at Michigan State University in a major of Advertising, Communication, Journalism, or Media and Information, and a minimum of 29 credits through subsequent enrollment at the Michigan State University College of Law. Students interested in this option should consult with their college academic advisor during their first year in the college.

Admission to the MSU College of Law component of this program is limited to a small number of students who complete the specified university and college requirements and who earn a grade-point average and LSAT score that is acceptable for admission to the Michigan State University College of Law.

All students in this program will complete a minimum of 91 credits at Michigan State University in a major of Advertising, Communication, Journalism, or Media and Information. The requirements for the program are as follows:

  1. Completion of all the university-level graduation requirements, including integrative studies, writing, and mathematics.
  2. Completion of the College of Communication Arts and Sciences college-level graduation requirements including Tier II writing, 31 credits outside of the college, and at least 11 credits at the 300-400 level.
  3. Completion of the department-level requirements for a bachelor’s degree in Advertising, Communication, Journalism or Media and Information.
  4. Completion of a minimum of 29 credits at the Michigan State University College of Law
Upon satisfactory completion of the specified 120 credits, students in this program will be eligible for the baccalaureate degree and may apply for conferral of their degree.

 

Graduate Study

The College of Communication Arts and Sciences offers programs leading to the master's degree in each of its academic units and, at the college level, to the Master of Arts degree in Health and Risk Communication, and a Master of Arts degree in Strategic Communication. In addition, the college offers programs leading to the Doctor of Philosophy degree in Communicative Sciences and Disorders, in Communication, and in Information and Media. Specific requirements depend upon the major area, the interests of the student, and the recommendations of the major advisor or the guidance committee. For more information, visit www.cas.msu.edu.

Graduate programs are designed to prepare students to communicate effectively the knowledge and research findings in their major fields and to acquire a deeper understanding of communication theory and process as it relates to society.

Students are encouraged to elect courses in the college consistent with the requirements of their majors and consistent with their academic and career goals.

Students majoring in other colleges of the university may elect courses or cognates in communication arts and sciences.

Practical experience in communication research may be obtained through participation in projects of the various academic units.

Academic standards for admission and retention; degree requirements; and residence, transfer credit and time limit requirements are in accordance with university regulations as shown in the Graduate Education section of this catalog.

Students who are enrolled in bachelor's degree programs in advertising, communication, journalism, and media and information may pursue a linked bachelor's-master's degree in health and risk communication.

Students who are enrolled in the master's degree programs in the Department of Communication may elect a Specialization in Food Safety.  For additional information, refer to the statement on the specialization in the College of Veterinary Medicine section of this catalog.

Students who are enrolled in master’s or doctoral degree programs in the college may elect an Interdepartmental Specialization in Cognitive Science. For additional information, refer to the statement on Interdepartmental Graduate Specializations in Cognitive Science in the College of Social Science section of this catalog.

Students who are enrolled in master's or doctoral  degree programs in the Department of Communicative Sciences and Disorders may elect a specialization in Infancy and Early Childhood. For additional information, refer to the statement on Interdepartmental Graduate Specialization in Infancy and Early Childhood in the College of Social Science section of this catalog.

Students who are enrolled in doctoral degree programs in the college may pursue a certification in College Teaching. For additional information, visit www.grad.msu.edu/collegeteaching.


Master of Arts and Master of Science

In addition to meeting the requirements of the university, students must meet the requirements specified below.

Admission

For admission to regular status, at least a 3.00 average in all work completed in the third and fourth years of undergraduate study is required. Some students with an average of less than 3.00 but not less than 2.50 for those two undergraduate years may be admitted for up to 15 credits of graduate work on provisional status.

Requirements for the Degree

All degree programs require a minimum total of 30 credits with the following exceptions:

  1. 51 credits are required for the master's degree in communicative sciences and disorders;
  2. 33 credits are required for the master’s degree in health communication.

Academic Standards

When a student receives a grade below 3.0 in more than two 400–level or higher courses taken for graduate credit at Michigan State University, the student is automatically withdrawn from the program. A graduate student who has been withdrawn under this regulation is required to wait a minimum of one calendar year from the date of the withdrawal before being eligible to apply for readmission to a graduate program in the College of Communication Arts and Sciences. The student may be readmitted, contingent upon repeating one of the three courses in which a grade below a 3.0 was earned, and earning a 3.0 or better grade in the course. The course to be repeated may be specified by the department. Following readmission, any additional grade below 3.0 in any course numbered 400 or higher will result in permanent dismissal. Courses below the 400 level may also be included under this regulation at the discretion of the individual academic unit. While permission may be granted by the student's academic unit chairperson and the associate dean of the College to repeat a course in which a grade of less than 3.0 has been earned, subsequently earning a grade of 3.0 or higher does not eliminate the first earned grade in the course as one of the two allowed under this regulation.

The student must also have at least a 3.00 average in all courses taken for graduate credit.

 


Doctor of Philosophy

For students taking the Doctor of Philosophy program in the College of Communication Arts and Sciences, there are four options—Audiology and Speech Sciences, Communication, Information and Media, and Retailing. The Information and Media Ph.D. Program, offered jointly by the Department of Advertising, Public Relations, and Retailing, the School of Journalism, and the Department of Telecommunication, Information Studies and Media, is administered by the College of Communication Arts and Sciences. Further information regarding doctoral study in the College of Communication Arts and Sciences may be obtained from the College office or from the five academic unit offices.

In addition to meeting the requirements of the university, students must meet the requirements specified below.

Admission

For admission to regular status, at least a 3.00 undergraduate and graduate grade–point average normally is required. The student's undergraduate and graduate records must have been established at institutions of high caliber. In some cases a student with an average less than 3.00, but not less than 2.50, may be admitted for one semester on provisional status.

Requirements for the Degree

The total number of course credits in the program and the areas to be covered in the comprehensive examination will be determined by each individual student's guidance committee.

Academic Standards

When a student receives a grade below 3.0 in more than two 400–level or higher courses taken for graduate credit at Michigan State University, or does not have a 3.00 average when 15 credits have been earned, the student is automatically withdrawn from the program. A graduate student who has been withdrawn under this regulation is required to wait a minimum of one calendar year from the date of the withdrawal before being eligible to apply for readmission to a graduate program in the College of Communication Arts and Sciences. The student may be readmitted, contingent upon repeating one of the three courses in which a grade below 3.0 was earned, and earning a 3.0 or better grade in the course. The course to be repeated may be specified by the department. Following readmission, any additional grade below 3.0 in any course numbered 400 or higher will result in permanent dismissal. Courses below the 400 level may also be included under this regulation at the discretion of the individual academic unit. While permission may be granted by the student's academic unit chairperson and the assistant dean of the College to repeat a course in which a grade of less than 3.0 has been earned, subsequently earning a grade of 3.0 or higher does not eliminate the first earned grade in the course as one of the two allowed under this regulation.

The student must have at least a 3.00 average in all courses taken for graduate credit in order to qualify for comprehensive examinations and to undertake the dissertation.


Health and Risk Communication - Master of Arts

The Master of Arts degree in Health and Risk Communication is an interdisciplinary program administered by the College of Communication Arts and Sciences in cooperation with the College of Human Medicine. The program prepares students to harness the power of communication principles and risk communication strategies in an effort to promote positive public health outcomes. The program is designed to help students to gain a broad understanding of health and risk communication theory and principles; to gain practice in creating effective health and risk communication programs and interventions; and to learn how to design, use, and critique relevant research. Graduates may pursue careers with government agencies, hospitals, HMOs, insurance companies, nonprofits, the medical trade press, and other health service-related organizations.
 
Individualized programs of study can be tailored to accommodate a broad range of academic and professional backgrounds. Previously enrolled students have undergraduate degrees in biology, anthropology, communication, public relations, kinesiology, dietetics, pre-medicine, and English as well as other fields. In addition to completing core courses in health communication and epidemiology and an internship with a local, state, national, or international organization, students may choose electives from a broad range of health-related courses offered throughout the university. Students may select courses that are related to broad areas within health communication such as health communication theory and principles, risk communication, research methods, health marketing, designing health and risk messages, policy, sociology of health, science writing, media relations, and other communication focused areas.
 
In addition to meeting the requirements of the university and of the College of Communication Arts and Sciences, students must meet the requirements specified below.

Admission

To be considered for admission to the Master of Arts degree program in health and risk communication, an applicant must submit:

  1. a statement of purpose outlining academic and professional goals.
  2. two letters of reference from persons who are familiar with the applicant’s academic and professional work.
  3. the Graduate Record Examination General Test scores.
  4. for international applicants only, the Test of English Language Fluency (TOEFL).
  5. one transcript from all colleges and universities attended.
  6. resume.

Application materials should be received by February 1. Students will be admitted only for the fall semester.

For additional information please visit our Web site at http://cas.msu.edu/programs/masters-in-health-and-risk-communication.

Requirements for the Master of Arts Degree in Health and Risk Communication

The program is available only under Plan B (without thesis), and a total of 33 credits is required for the degree.  The student must meet the requirements specified below:

                     
1. All of the following courses (8 credits):  
  CAS 825 Mass Communication and Public Health 3
  CAS 826 Health Communication for Diverse Populations 3
  EPI 810 Introductory Epidemiology 2
2. The following course (3 credits):  
  COM 803 Introduction to Quantitative Research Methods 3
3. One of the following courses (3 credits):  
  ADV 860 Media Relations 3
  JRN 824 Health and Science Writing 3
4. The following course (3 credits):  
  COM 893 Internship           3
5. Electives (14 to 16 credits):  
  Additional credits in courses related to health communication that have been approved by the student’s academic advisor.  
6. Pass a written comprehensive examination during the final semester.  



Strategic Communication - Master of Arts

The Master of Arts degree in Strategic Communication is designed for working professionals seeking to enhance their knowledge and skills in the creation and management of digital communication including organizational messaging, news and information, fundamental communication processes, and new technologies. The program is available only online.

In addition to meeting the requirements of the university and of the College of Communication Arts and Sciences, students must meet the requirements specified below.

Admission

Applications for admission to the program are reviewed by faculty who look for indications of a high probability of success. Such indications include a high level of academic performance, experience with educational technology, and consistency of professional goals with the objectives of the program.

To be considered for admission to the program, an applicant must:

  1. have earned a bachelor’s degree from a recognized, accredited educational institution.
  2. submit both departmental and university application forms.
  3. present evidence of competency in English through TOEFL, IELTS, or MELAB scores if English is not the first language.
  4. submit three of letters of recommendation.
  5. submit official transcripts from all colleges and universities attended.
  6. submit a resume.
Requirements for the Master of Arts Degree in Strategic Communication

The program is available only under Plan B (without thesis), and a total of 30 credits are required for the degree. The student must meet the requirements specified below.
1. All of the following core courses (12 credits):
CAS 827 Digital Media Strategies 3
CAS 829 Evaluation Techniques for Working Professionals 3
CAS 838 Organizational Communication for Leaders and Entrepreneurs 3
CAS 842 Professional Communication Ethics 3
2. All of the following courses (15 credits):
CAS 828 Persuasion Techniques for Working Professionals 3
CAS 831 Digital Content Creation, Curation and Promotion 3
CAS 832 Strategic Message Development 3
CAS 833 Crisis Communication 3
CAS 835 Branding and Image Communication 3
3. The following capstone experience (3 credits):
CAS 844 Capstone/Practicum 3
4. Completion of a final examination or evaluation.


 

Graduate Specialization in Media and Information Studies

The Graduate Specialization in Media and Information Studies, which is administered by the College of Communication Arts and Sciences, provides students the opportunity to pursue advanced studies leading to a teaching or professional research career in the fields of advertising, journalism, public relations or telecommunication, information studies and media.

The graduate specialization is available as an elective to students who are enrolled in master’s or doctoral degree programs at Michigan State University. With the approval of the department and college that administers the student’s degree program, the courses that are used to satisfy the graduate specialization may also be used to satisfy the requirements for the master’s or doctoral degree.

Students who plan to complete the requirements for the graduate specialization should consult the graduate advisor for the specialization in the College of Communication Arts and Sciences. Students will apply to the specialization in writing and provide a plan of study form prior to admission to the specialization.

Requirements for the Graduate Specialization in Media and Information Studies

Students must complete a minimum of 12 credits from the following:
               
1. The following course (3 credits):
ADV 975 Quantitative Research Design 3
2. One of the following courses (3 credits):
CAS 992 Doctoral Seminar 3
JRN 921 Media Theory 3
TC 960 Media and Technology 3
3. One of the following courses (3 credits):
JRN 916 Qualitative Research Methods 3
TC 985 Advanced Quantitative Analysis for Media 3
4. An independent study research project in consultation with the student's academic advisor. 3 to 6
A grade of 3.0 must be obtained in each course to complete the specialization.

Information and Media - Doctor of Philosophy

Doctor of Philosophy

The interdepartmental doctoral program in Information and Media is administered by the College of Communication Arts and Sciences through the program Executive Committee and the appointed chairperson of the Executive Committee.  The faculty of the program includes the faculties of the three participating departments.

Academic standards for admission and retention; degree requirements; and residence, transfer credit, and time limit requirements are in accordance with the regulations of the university and of the college.

The doctoral program in Information and Media is designed to prepare teachers and scholars who will help new generations make more enlightened use and greater demands of the Media and Communication Systems. The program examines public policy technology, content, consumption, effects, and economics of media and communication systems domestically and internationally.

Development of original, independent scholarship, expertise in research methods, and development of skills as a teacher are central expectations of students in the program.

In addition to meeting the requirements of the university and of the College of Communication Arts and Sciences, students must meet the requirements specified below.

Admission

Students are admitted beginning fall semester. Exceptional candidates may be admitted without a master's degree. Applicants with professional media experience may be given special consideration.  Scores on the Graduate Record Examination General Test are required.  All application materials are due in the program office by December 10th.  Late applications may be considered.
Complete details concerning application may be obtained from the program office in the college or the Web site www.cas.msu.edu.

Guidance Committee

At least two of the three participating departments must be represented on the student's guidance committee.

Requirements for the Doctor of Philosophy Degree in Information and Media

The student must meet the requirements specified below:

1. Theory. Complete all of the following (9 credits):
a. The following course (3 credits):
ADV 900 Theory Building in Media and Information Studies 3
b. Two of the following courses (6 credits):
ADV 921 Media Theory 3
CAS 992 Doctoral Seminar 3
MI 960 Media and Technology 3
Only one enrollment in a 'theory' designated section of CAS 992 may count towards the Theory requirement.
2. Research Methods. Complete all of the following (15 credits):
a. The following course (3 credits):
MI 975 Quantitative Research Design 3
b. One of the following courses (3 credits):
JRN 916 Qualitative Research Methods 3
MI 985 Advanced Quantitative Analysis for Media 3
c. Complete 9 credits of electives in research methods as approved by the student's academic advisor.
3. Concentration. Complete six courses from an area of concentration selected in consultation with the student's guidance committee (18 credits).
4. Complete 24 credits of CAS 999 Doctoral Dissertation Research.
5. Prepare and successfully defend the doctoral dissertation.


Undergraduate Program

While all those in the advertising field share a common orientation and a core knowledge base, within the industry there are a wide number of roles requiring specialized knowledge. These specialties can roughly be divided into the artistic functions known within the field as advertising creative and the strategic/managerial functions. The department offers two degrees, a Bachelor of Arts in Advertising Creative and a Bachelor of Science in Advertising Management, sharing a similar core, but allowing students to choose the degree that best fits their own professional aspirations. In addition, a Minor in Advertising Analytics and a Minor in Public Relations are available.


Advertising Creative

The undergraduate advertising creative program prepares students to work in advertising and related industries, as art directors and/or copywriters.  Promotional communication businesses, like advertising, demand a variety of skilled employees, including those who develop the messaging strategy, those who study the intended audience for the message, those who decide the best channel of communication to reach that audience, and those who actually compose the look, the wording and, if appropriate, the sounds of the message.  The advertising creative program is focused on those who actually create the advertisement.

Students receive a broad liberal arts background, as well as a strong overview of the advertising process that provides them with an understanding of the strategy, research, and other functions necessary to effective advertising.  However, greater depth of training is dedicated to helping students develop advertising art direction and copywriting skills.  Over the course of the program, students develop a portfolio of their work, to help them in seeking employment upon graduation.  These skills enable students to find work not only in advertising, but also in the fields of direct marketing, sales promotion, public relations, web design, electronic commerce, and more.

Internships and other cooperative educational opportunities are encouraged in the program.  Co-curricular activities include multiple student clubs, as well as national student competitions. Study abroad programs provide ways for students to gain experience that enhance and reach outside of the classroom, further advancing their employment opportunities.

Admission

Enrollment in the advertising creative program is limited. In addition to the university and college requirements, students must complete Advertising 205, and Psychology 101 with a combined minimum grade–point average of 2.00.

Admission to a Second Bachelor's Degree Program  or an Additional Major

The ability of the advertising creative program to accommodate students seeking admission to a second bachelor's degree program or an additional major is limited. At a minimum, these students must meet the same requirements as for admission to the advertising creative major.

Requirements for the Bachelor of Arts  Degree in Advertising Creative

  1. The University requirements for bachelor's degrees as described in the Undergraduate Education section of the catalog; 120 credits, including general elective credits, are required for the Bachelor of Arts degree in Advertising.

    The University's Tier II writing requirement for the Advertising major is met by completing Advertising 486.  That course is referenced in item 3. a. below.
  2. The requirements of the College of Communication Arts and Sciences for the Bachelor of Arts degree.
  3. The following requirements for the major:
    a. All of the following core courses (20 credits):
    ADV 205 Principles of Advertising 3
    ADV 210 Concept Development 1
    ADV 245 Multimedia Commercial Production 3
    ADV 330 Advertising Management 3
    ADV 342 Account Planning and Research 3
    ADV 450 Portfolio Presentation 1
    ADV 475 Advertising and Society 3
    ADV 486 Integrated Campaigns (W) 3
    The completion of Advertising 486 satisfies the capstone/synthesis requirement for the advertising creative major.
    b. Both of the following courses (6 credits):
    CAS 110 Creative Thinking 3
    CAS 112 Story, Sound and Motion 3
    c. Two of the following courses (2 credits):
    CAS 203 Design in Media Settings 1
    CAS 204 Web Design in Media Settings 1
    CAS 205 Photography in Media Settings 1
    CAS 206 Graphics and Illustration in Media Settings 1
    d. One of the following concentrations (15 or 16 credits):
    Art Direction (15 credits)
    ADV 222 Introduction to Copywriting 3
    or
    ADV 225 Writing for Public Relations 3
    ADV 224 Introduction to Creative Media 3
    ADV 326 Advanced Creative: Media I 3
    ADV 354 Interactive Advertising Design 3
    ADV 428 Advanced Creative: Media II 3
    Copywriting (15 to 16 credits)
    ADV 222 Introduction to Copywriting 3
    ADV 225 Writing for Public Relations 3
    ADV 322 360-degree Copywriting 3
    ADV 422 Advanced Copywriting: Creating Experiences 3
    Additional writing class from a list of approved courses as approved by the advisor 3 or 4
    e. Both of the following courses (7 credits):
    MKT 327 Introduction to Marketing 3
    PSY 101 Introductory Psychology 4


Advertising Management

The Bachelor of Science degree in Advertising Management provides the educational background necessary for students aspiring to become account managers, account planners, media planners, media researchers or a variety of other more managerial-oriented positions. The program focuses on developing students' strategic thinking, along with more research-oriented and analytical skills.
Internships and other cooperative educational opportunities are encouraged in the program. Students may also choose to pursue the departmental minors in Advertising Analytics or Public Relations and a number of other minors including: Entrepreneurship and Innovation, Retail Management, Sales Leadership, or Sports Business Management, which are particularly relevant for Advertising Management majors.

Co-curricular activities include multiple student advertising and public relations clubs, as well as national student competitions. Study abroad programs provide ways for students to gain experience that enhance and reach outside of the classroom, further advancing their employment opportunities upon graduation.

Admission

Enrollment in the Advertising Management program is limited.  In addition to the university and college requirements, students must complete Advertising 205 and Psychology 101 with a combined minimum grade–point average of 2.00.

Admission to a Second Bachelor's Degree Program or an Additional Major

The ability of the Advertising Management program to accommodate students seeking admission to a second bachelor's degree program or an additional major is limited. At a minimum, these students must meet the same requirements for admission to the Advertising Management major.

Requirements for the Bachelor of Arts Degree in Advertising Management

  1. The University requirements for bachelor’s degrees as described in the Undergraduate Education section of the catalog; 120 credits, including general elective credits, are required for the Bachelor of Science degree in Advertising Management.  The University’s Tier II writing requirement for the Advertising Management major is met by completing Advertising 486. That course is referenced in item 3. a. below.
  2. The requirements of the College of Communication Arts and Sciences for the Bachelor of Science degree.
  3. The following requirements for the major:
    a. All of the following core courses (31 credits):
    ADV 205 Principles of Advertising 3
    ADV 225 Writing for Public Relations 3
    ADV 330 Advertising Management 3
    ADV 342 Account Planning and Research 3
    ADV 350 Advertising Media Planning and Strategy 3
    ADV 375 Consumer Behavior 3
    ADV 413 Issues in Contemporary Advertising 1
    ADV 442 Digital Analytics 3
    ADV 475 Advertising and Society 3
    ADV 486 Integrated Campaigns (W) 3
    CAS 110 Creative Thinking 3
    The completion of Advertising 486 satisfies the  capstone/synthesis requirement for the Advertising Management major.
    b. Complete 6 credits from the following courses in consultation with an advisor. Students are encouraged to choose a minor that adds depth to their major while selecting courses that will count towards the minor.
      ADV 260 Principles of Public Relations 3
    ADV 325 Public Relations Techniques and Ethics 3
    ADV 334 International Advertising 3
    ADV 352 Media Sales 3
    ADV 360 Advanced Sales Communication 3
    ADV 386 Campaign Competition 3
    ADV 402 Public Relations Topics in Advertising 1 to 3
    ADV 420 New Media Driver's License 3
    ADV 425 Public Relations Strategy 3
    ADV 430 Social Marketing: Strategy and Practice 3
    ADV 431 Monitoring and Measuring Social Media of Brands 3
    ADV 432 Digital Media Planning and Buying 3
    ADV 433 Internet Video Promotion Strategy 3
    ADV 436 Promotions and Sponsorships 3
    ADV 445 Programmatic Media and Buying 3
    ADV 456 Interactive Advertising Management Strategy 3
    ADV 481 Retail Strategy Analysis 3
    ADV 492 Special Topics in Advertising 1 to 3
    ADV 490 Independent Study 1 to 3
    or
    ADV 493 Advertising and Public Relations Internship 1 to 3
    or
    ADV 494 Practicum in Research/Creative Works and Instruction 1 to 3
    BUS 190 The Art of Starting 3
    CAS 114 Creativity and Innovation Entrepreneurship 3
    COM 402 Public Relations Topics in Communication 1 to 3
    JRN 402 Public Relations Topics in Journalism 1 to 3
    MGT 325 Management Skills and Processes 3
    A maximum of 3 credits in ADV 490 or 493 or 494 may be used to fulfill this requirement.
    c. All of the following courses (10 credits):      
    ACC 201 Principles of Financial Accounting 3
    or
    ACC 230 Survey of Accounting Concepts 3
    MKT 327 Introduction to Marketing 3
    PSY 101 Introductory Psychology 4

 

Minor in Advertising Analytics

The Minor in Advertising Analytics, which is administered by the Department of Advertising and Public Relations, is designed to enable students who are true problem-solvers to exercise their intellectual curiosity to find insights and answers in databases and real-time streaming data. In today’s industry, those who not only understand, but also can strategically activate data, will have opportunities to advance more quickly as an advertising account executive, media planner, media sales representative, and more, moving into specialized roles as programmatic advertising specialists or digital advertising analysts.

The minor is available to students who are enrolled in the Advertising Management major at Michigan State University. Limited enrollment may be made available to other majors upon request. With the approval of the department and college that administer the student’s degree program, the courses that are used to satisfy the minor may also be used to satisfy the requirements for the bachelor’s degree.

To be considered for admission, a student must have been formally admitted to the Advertising Management major. Admission to the minor is competitive. Students must be enrolled in or have completed Advertising 350 (Advertising Media Planning and Strategy) and have demonstrated mastery of course content by providing their midterm or final grade in the course. Other admission criteria include overall grade-point average, work experience, and a statement of interest. Each student’s application package will be rank ordered. Students may be admitted provisionally contingent on their performance in Advertising 350.

Students who plan to apply to the program should complete an application after the midterm in Advertising 350 and submit it to the Advertising Analytics coordinator in the Department of Advertising and Public Relations.

Requirements for the Minor in Advertising Analytics

Complete 18 credits from the following:

1. All of the following courses (12 credits):
ADV 442 Digital Analytics 3
ADV 445 Programmatic Media and Buying 3
ADV 456 Interactive Advertising Management Strategy 3
MI 250 Introduction to Applied Programming 3
2. Complete 6 credits from the following courses:
ADV 420 New Media Driver’s License 3
ADV 431 Monitoring and Measuring Social Media of Brands 3
ADV 432 Digital Media Planning and Buying 3
ADV 433 Internet Video Promotion Strategy 3
MI 220 Methods for Understanding Users 3
MI 320 Reasoning with Data 3


 

Minor in Public Relations

The Minor in Public Relations, which is administered by the Department of Advertising and Public Relations, is available to students majoring in Advertising, Communication, Environmental Studies and Sustainability, Journalism, James Madison, and Professional Writing. Limited enrollment may be made available to other majors.  With the approval of the department that administers the student’s degree program, courses that are used to satisfy the requirements for the minor may also be used to satisfy the requirements for the bachelor’s degree.

The minor is designed to provide an understanding of the role of public relations in contemporary society, as well as knowledge and experience in developing public relations materials for use in corporate, governmental, and nonprofit organizational settings. Areas of focus include public relations and society, writing for the media, public relations techniques, research methods, campaigns and cases, public relations strategies, portfolio development, and public relations ethics.

Students are eligible to apply for the minor if they: 

  1. are of sophomore standing or higher;
  2.  have an overall grade-point average of 3.0; 
  3.  have successfully completed Advertising 260;
  4.  have successfully completed Advertising 225 or Journalism 200.

To apply, students must submit an application stating their interest in the minor. Applications are due by the tenth week of the semester. If the number of applicants meeting the basic qualifications exceeds the number of spaces available, selection will include evaluation of an interest statement and academic performance in prerequisite classes. Students will be notified of the decision after the completion of the semester.

Requirements for the Minor in Public Relations

The students must complete the following (14 to 20 credits):
1. All of the following courses (9 or 10 credits):
ADV 325 Public Relations Techniques and Ethics 3
ADV 425 Public Relations Strategy 3
COM 300 Methods of Communication Inquiry 4
Students majoring in Journalism should take Statistics and Probability 200 (3 credits) in place of Communication 300.
2. One of the following courses (3 or 4 credits):
ADV 486 Integrated Campaigns 3
COM 475 Communication Campaign Design and Analysis (W) 4
3. Complete 2 to 6 credits from the following:
ADV 402 Public Relations Topics in Advertising 1
COM 402 Public Relations Topics in Communication 1
JRN 402 Public Relations Topics in Journalism 1


Linked Bachelor's-Master's Degree in Advertising

Bachelor of Arts Degree in Advertising
Master of Arts Degree in Advertising

The department welcomes applications from Michigan State University undergraduate Advertising majors with at least 86 credits.  Admission applications must be made prior to the final semester as an Advertising undergraduate.  Admission to the program requires a minimum undergraduate grade-point average of 3.50, a statement of goals for the master’s degree, Graduate Record Examination scores, at least two letters of recommendation from faculty in the Department of Advertising and Public Relations, and an approved program of study for the master’s degree at the time of admission.  Admission to the Linked Bachelor’s-Master’s Program allows the application of up to 9 credits toward the master’s program for qualifying 400-level and above course work taken at the undergraduate level at Michigan State University or an external accredited institution.  The number of approved credits, not to exceed 9, is applied toward the credit requirement of the master’s degree.  No 400-level courses with a grade lower than 3.0 will count toward the master’s degree.  Credit obtained from 400-level pass-fail courses and internships will not count toward the degree.  Credits applied to the Linked Bachelor’s-Master’s Program are not eligible to be applied to any other graduate degree program.



Linked Bachelor's-Master's Degree in Health and Risk Communication

Bachelor of Arts Degree in Advertising
Master of Arts Degree in Health and Risk Communication

The department welcomes applications from Michigan State University undergraduate Advertising majors with at least 86 credits.  Admission applications must be made prior to the final semester as a Advertising undergraduate.  The number of students admitted to this linked program will be limited by availability. Admission to the program requires a minimum undergraduate grade-point average of 3.50, a statement of goals for the master’s degree, Graduate Record Examination scores, at least two letters of recommendation from faculty in the Department of Advertising and Public Relations or Health and Risk Communication faculty, a resume, and an approved program of study for the master’s degree at the time of admission.  It is recommended that students complete a special topic in the area of health and risk communication through COM 399 Special Topics. Admission to the Linked Bachelor’s-Master’s Program allows the application of up to 9 credits toward the master’s program for qualifying 400-level and above course work taken at the undergraduate level at Michigan State University or an external accredited institution.  The number of approved credits, not to exceed 9, are applied toward the credit requirement of the master’s degree.  No 400-level courses with a grade lower than 3.0 will count toward the master’s degree.  Credit obtained from 400-level pass-fail courses and internships will not count toward the degree.  Credits applied to the Linked Bachelor’s-Master’s Program are not eligible to be applied to any other graduate degree program.



Linked Bachelors-Master's Degree in Public Relations

Bachelor of Arts Degree in Advertising
Master of Arts Degree in Public Relations

The department welcomes applications from Michigan State University undergraduate Advertising majors with at least 86 credits.  Admission applications must be made prior to the final semester as an Advertising undergraduate.  Admission to the program requires a minimum undergraduate grade point average of 3.50, a statement of goals for the master’s degree, Graduate Record Examination scores, at least two letters of recommendation from faculty in the Department of Advertising and Public Relations, and an approved program of study for the master’s degree at the time of admission.  Admission to the Linked Bachelor’s-Master’s Program allows the application of up to 9 credits toward the master’s program for qualifying 400-level and above course work taken at the undergraduate level at Michigan State University or an external accredited institution.  The number of approved credits, not to exceed 9, is applied toward the credit requirement of the master’s degree.  No 400-level courses with a grade lower than 3.0 will count toward the master’s degree.  Credit obtained from 400-level pass-fail courses and internships will not count toward the degree.  Credits applied to the Linked Bachelor’s-Master’s Program are not eligible to be applied to any other graduate degree program.

 


Graduate Study

The Department of Advertising and Public Relations offers professional graduate programs leading to the Master of Arts degrees in both Advertising and Public Relations, and participates in the doctoral program in Information and Media.

Academic standards for admission and retention; degree requirements; and residence, transfer credit, and time limit requirements are in accordance with the regulations of the university and the college.


Advertising - Master of Arts

The department offers two programs leading to the Master of Arts degree: one in advertising and one in public relations. Both programs provide an intensive professional preparation for careers in these fields. Course work focuses on the general principles and practices underlying all advertising and public relations activities, as well as specialized areas of social media, management, media planning, consumer behavior, social marketing, or research.

Both master's degree programs are available under either Plan A (with thesis) or Plan B (without thesis).  Early in their studies, students need to work with their advisors to decide which plan best fits their personal and professional goals.

Requirements for the degree include course work in other academic units within the university. Concepts and analytical techniques derived primarily from the behavioral sciences and business administration are especially important.  The student's master's degree program must be approved by the student's academic advisor.

In addition to meeting the requirements of the university and of the College of Communication Arts and Sciences, students must meet the requirements specified below.

Admission

Admission to departmental programs is determined by an evaluation of information regarding the applicant's academic record, goals and motivation, experience, personal references, and other items submitted as indicators of intellectual, creative, and administrative capabilities. The Graduate Record Examination (GRE) General Test is also required. The Graduate Management Admission Test (GMAT) is not required, but scores on this test may be submitted.

To be admitted to either the Master of Arts degree in Advertising or the Master of Arts degree in Public Relations, the applicant must submit:

  1. a Graduate School application.
  2. an official copy of all transcripts.
  3. three letters of recommendation.
  4. a statement of purpose outlining academic and professional goals.
  5. a personal background statement.
  6. Graduate Record Examination (GRE) scores.
  7. Test of English as a Foreign Language (TOEFL) scores, if applicable.
  8. a resume. 

Although evidence other than grades influences the admission decision, the Department uses the following guidelines: students whose grade–point averages for the third and fourth years of undergraduate study are 3.25 or better may be admitted to regular status; students whose grade–point averages are 3.00 to 3.24 may be admitted to provisional status; and students whose grade--point averages are below 3.00 are rarely admitted.

A background in advertising and/or public relations, either from experience or from undergraduate study, is necessary before students can begin graduate study. Students without adequate background will be required to remedy significant deficiencies through collateral course work or individual study.

Requirements for the Master of Arts Degree in  Advertising

At least 30 credits are required for the degree under either Plan A or Plan B.

                     
Requirements for Both Plan A and Plan B (15 credits):  
1. All of the following courses:  
  ADV 823 Consumer Behavior Theories 3
  ADV 826 Advertising and Promotion Management 3
  ADV 865 Advertising and Society 3
  COM 803 Introduction to Quantitative Research Methods 3
  MKT 805 Marketing Management 3
Additional Requirements for Plan A (15 credits):  
1. The following course (4 to 8 credits):  
  ADV 899 Master's Thesis Research 4 to 8
2. Additional credits from the courses listed below, or in other courses, as approved by the student's academic advisor (7 to 11 credits):  
  ADV 830 Seminar in Social Marketing 3
  ADV 836 Media Innovations 3
  ADV 843 Strategic Brand Communication 3
  ADV 846 Media Strategy 3
  ADV 870 International Advertising 3
  ADV 890 Independent Study 1 to 6
  ADV 892 Special Topics 3 to 9
  ADV 893 Internship 1 to 3
  Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Advertising.  
Additional Requirements for Plan B (15 credits):  
1. Fifteen additional credits from the courses listed below, or in other courses, as approved by the student's academic advisor:  
  ADV 830 Seminar in Social Marketing 3
  ADV 836 Media Innovations 3
  ADV 843 Strategic Brand Communication 3
  ADV 846 Media Strategy 3
  ADV 870 International Advertising 3
  ADV 890 Independent Study 1 to 6
  ADV 892 Special Topics 3 to 9
  ADV 893 Internship 1 to 3
  Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Advertising.  
  The final certifying experience is a poster presentation during the semester of graduation.
 



Public Relations - Master of Arts

Requirements for the Master of Arts Degree in Public Relations

At least 30 credits are required for the master's degree in public relations under either Plan A or Plan B.

                     
Requirements for Both Plan A and Plan B (15 credits):  
1. All of the following courses:  
  ADV 850 Public Relations Management 3
  ADV 855 Public Relations Theories 3
  ADV 860 Media Relations 3
  COM 803 Introduction to Quantitative Research Methods 3
  MKT 805 Marketing Management 3
Additional Requirements for Plan A (15 credits):  
1. The following course (4 to 6):  
  ADV 899 Master's Thesis Research 4 to 8
2.

Additional credits from the courses listed below, or in other courses, as approved by the student's academic advisor
(7 to 11 credits):

 
  ADV 823 Consumer Behavior Theories 3
  ADV 830 Seminar in Social Marketing 3
  ADV 836 Media Innovations 3
  ADV 843 Strategic Brand Communication 3
  ADV 846 Media Strategy 3
  ADV 865 Advertising and Society 3
  ADV 890 Independent Study 1 to 6
  ADV 892 Special Topics 3 to 9
  ADV 893 Internship 1 to 3
 

Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Public Relations.

 
Additional Requirements for Plan B (15 credits):  
1.

Fifteen additional credits, from the courses listed below, or other courses, as approved by the student’s academic advisor.

 
  ADV 823 Consumer Behavior Theories 3
  ADV 830 Seminar in Social Marketing 3
  ADV 836 Media Innovations 3
  ADV 843 Strategic Brand Communication 3
  ADV 846 Media Strategy 3
  ADV 865 Advertising and Society 3
  ADV 890 Independent Study 1 to 6
  ADV 892 Special Topics 3 to 9
  ADV 893 Internship 1 to 3
 

Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Public Relations.

 
     
The final certifying experience is a poster presentation during the semester of graduation.
 




Department of Advertising and Public Relations

Jeffrey I. Richards, Chairperson

The Department of Advertising and Public Relations links the fields of communication and commerce. The focus on global and research-based practices in these industries is unique to Michigan State University. It is the mission of the department to provide leadership to the respective industries through world-class programs that emphasize the importance of research, outreach and teaching excellence. Graduates of these department programs will be prepared to plan, implement and evaluate promotional and retailing strategies. Students will be well-versed in theories from the social sciences, particularly in economics/business, so that they are able to innovatively analyze, diagnose and solve managerial and creative problems. In addition, the undergraduate programs in the department provide the foundation for the Master of Arts degree programs in advertising and in public relations, and for a Doctor of Philosophy degree program in the College of Communication Arts and Sciences.

 


Undergraduate Program

While all those in the advertising field share a common orientation and a core knowledge base, within the industry there are a wide number of roles requiring specialized knowledge. These specialties can roughly be divided into the artistic functions known within the field as advertising creative and the strategic/managerial functions. The department offers two degrees, a Bachelor of Arts in Advertising Creative and a Bachelor of Science in Advertising Management, sharing a similar core, but allowing students to choose the degree that best fits their own professional aspirations. In addition, a Minor in Advertising Analytics and a Minor in Public Relations are available.


Advertising Creative

The undergraduate advertising creative program prepares students to work in advertising and related industries, as art directors and/or copywriters.  Promotional communication businesses, like advertising, demand a variety of skilled employees, including those who develop the messaging strategy, those who study the intended audience for the message, those who decide the best channel of communication to reach that audience, and those who actually compose the look, the wording and, if appropriate, the sounds of the message.  The advertising creative program is focused on those who actually create the advertisement.

Students receive a broad liberal arts background, as well as a strong overview of the advertising process that provides them with an understanding of the strategy, research, and other functions necessary to effective advertising.  However, greater depth of training is dedicated to helping students develop advertising art direction and copywriting skills.  Over the course of the program, students develop a portfolio of their work, to help them in seeking employment upon graduation.  These skills enable students to find work not only in advertising, but also in the fields of direct marketing, sales promotion, public relations, web design, electronic commerce, and more.

Internships and other cooperative educational opportunities are encouraged in the program.  Co-curricular activities include multiple student clubs, as well as national student competitions. Study abroad programs provide ways for students to gain experience that enhance and reach outside of the classroom, further advancing their employment opportunities.

Admission

Enrollment in the advertising creative program is limited. In addition to the university and college requirements, students must complete Advertising 205, and Psychology 101 with a combined minimum grade–point average of 2.00.

Admission to a Second Bachelor's Degree Program  or an Additional Major

The ability of the advertising creative program to accommodate students seeking admission to a second bachelor's degree program or an additional major is limited. At a minimum, these students must meet the same requirements as for admission to the advertising creative major.

Requirements for the Bachelor of Arts  Degree in Advertising Creative

  1. The University requirements for bachelor's degrees as described in the Undergraduate Education section of the catalog; 120 credits, including general elective credits, are required for the Bachelor of Arts degree in Advertising.

    The University's Tier II writing requirement for the Advertising major is met by completing Advertising 486.  That course is referenced in item 3. a. below.
  2. The requirements of the College of Communication Arts and Sciences for the Bachelor of Arts degree.
  3. The following requirements for the major:
    a. All of the following core courses (20 credits):
    ADV 205 Principles of Advertising 3
    ADV 210 Concept Development 1
    ADV 245 Multimedia Commercial Production 3
    ADV 330 Advertising Management 3
    ADV 342 Account Planning and Research 3
    ADV 450 Portfolio Presentation 1
    ADV 475 Advertising and Society 3
    ADV 486 Integrated Campaigns (W) 3
    The completion of Advertising 486 satisfies the capstone/synthesis requirement for the advertising creative major.
    b. Both of the following courses (6 credits):
    CAS 110 Creative Thinking 3
    CAS 112 Story, Sound and Motion 3
    c. Two of the following courses (2 credits):
    CAS 203 Design in Media Settings 1
    CAS 204 Web Design in Media Settings 1
    CAS 205 Photography in Media Settings 1
    CAS 206 Graphics and Illustration in Media Settings 1
    d. One of the following concentrations (15 or 16 credits):
    Art Direction (15 credits)
    ADV 222 Introduction to Copywriting 3
    or
    ADV 225 Writing for Public Relations 3
    ADV 224 Introduction to Creative Media 3
    ADV 326 Advanced Creative: Media I 3
    ADV 354 Interactive Advertising Design 3
    ADV 428 Advanced Creative: Media II 3
    Copywriting (15 to 16 credits)
    ADV 222 Introduction to Copywriting 3
    ADV 225 Writing for Public Relations 3
    ADV 322 360-degree Copywriting 3
    ADV 422 Advanced Copywriting: Creating Experiences 3
    Additional writing class from a list of approved courses as approved by the advisor 3 or 4
    e. Both of the following courses (7 credits):
    MKT 327 Introduction to Marketing 3
    PSY 101 Introductory Psychology 4


Advertising Management

The Bachelor of Science degree in Advertising Management provides the educational background necessary for students aspiring to become account managers, account planners, media planners, media researchers or a variety of other more managerial-oriented positions. The program focuses on developing students' strategic thinking, along with more research-oriented and analytical skills.
Internships and other cooperative educational opportunities are encouraged in the program. Students may also choose to pursue the departmental minors in Advertising Analytics or Public Relations and a number of other minors including: Entrepreneurship and Innovation, Retail Management, Sales Leadership, or Sports Business Management, which are particularly relevant for Advertising Management majors.

Co-curricular activities include multiple student advertising and public relations clubs, as well as national student competitions. Study abroad programs provide ways for students to gain experience that enhance and reach outside of the classroom, further advancing their employment opportunities upon graduation.

Admission

Enrollment in the Advertising Management program is limited.  In addition to the university and college requirements, students must complete Advertising 205 and Psychology 101 with a combined minimum grade–point average of 2.00.

Admission to a Second Bachelor's Degree Program or an Additional Major

The ability of the Advertising Management program to accommodate students seeking admission to a second bachelor's degree program or an additional major is limited. At a minimum, these students must meet the same requirements for admission to the Advertising Management major.

Requirements for the Bachelor of Arts Degree in Advertising Management

  1. The University requirements for bachelor’s degrees as described in the Undergraduate Education section of the catalog; 120 credits, including general elective credits, are required for the Bachelor of Science degree in Advertising Management.  The University’s Tier II writing requirement for the Advertising Management major is met by completing Advertising 486. That course is referenced in item 3. a. below.
  2. The requirements of the College of Communication Arts and Sciences for the Bachelor of Science degree.
  3. The following requirements for the major:
    a. All of the following core courses (31 credits):
    ADV 205 Principles of Advertising 3
    ADV 225 Writing for Public Relations 3
    ADV 330 Advertising Management 3
    ADV 342 Account Planning and Research 3
    ADV 350 Advertising Media Planning and Strategy 3
    ADV 375 Consumer Behavior 3
    ADV 413 Issues in Contemporary Advertising 1
    ADV 442 Digital Analytics 3
    ADV 475 Advertising and Society 3
    ADV 486 Integrated Campaigns (W) 3
    CAS 110 Creative Thinking 3
    The completion of Advertising 486 satisfies the  capstone/synthesis requirement for the Advertising Management major.
    b. Complete 6 credits from the following courses in consultation with an advisor. Students are encouraged to choose a minor that adds depth to their major while selecting courses that will count towards the minor.
      ADV 260 Principles of Public Relations 3
    ADV 325 Public Relations Techniques and Ethics 3
    ADV 334 International Advertising 3
    ADV 352 Media Sales 3
    ADV 360 Advanced Sales Communication 3
    ADV 386 Campaign Competition 3
    ADV 402 Public Relations Topics in Advertising 1 to 3
    ADV 420 New Media Driver's License 3
    ADV 425 Public Relations Strategy 3
    ADV 430 Social Marketing: Strategy and Practice 3
    ADV 431 Monitoring and Measuring Social Media of Brands 3
    ADV 432 Digital Media Planning and Buying 3
    ADV 433 Internet Video Promotion Strategy 3
    ADV 436 Promotions and Sponsorships 3
    ADV 445 Programmatic Media and Buying 3
    ADV 456 Interactive Advertising Management Strategy 3
    ADV 481 Retail Strategy Analysis 3
    ADV 492 Special Topics in Advertising 1 to 3
    ADV 490 Independent Study 1 to 3
    or
    ADV 493 Advertising and Public Relations Internship 1 to 3
    or
    ADV 494 Practicum in Research/Creative Works and Instruction 1 to 3
    BUS 190 The Art of Starting 3
    CAS 114 Creativity and Innovation Entrepreneurship 3
    COM 402 Public Relations Topics in Communication 1 to 3
    JRN 402 Public Relations Topics in Journalism 1 to 3
    MGT 325 Management Skills and Processes 3
    A maximum of 3 credits in ADV 490 or 493 or 494 may be used to fulfill this requirement.
    c. All of the following courses (10 credits):      
    ACC 201 Principles of Financial Accounting 3
    or
    ACC 230 Survey of Accounting Concepts 3
    MKT 327 Introduction to Marketing 3
    PSY 101 Introductory Psychology 4

 

Minor in Advertising Analytics

The Minor in Advertising Analytics, which is administered by the Department of Advertising and Public Relations, is designed to enable students who are true problem-solvers to exercise their intellectual curiosity to find insights and answers in databases and real-time streaming data. In today’s industry, those who not only understand, but also can strategically activate data, will have opportunities to advance more quickly as an advertising account executive, media planner, media sales representative, and more, moving into specialized roles as programmatic advertising specialists or digital advertising analysts.

The minor is available to students who are enrolled in the Advertising Management major at Michigan State University. Limited enrollment may be made available to other majors upon request. With the approval of the department and college that administer the student’s degree program, the courses that are used to satisfy the minor may also be used to satisfy the requirements for the bachelor’s degree.

To be considered for admission, a student must have been formally admitted to the Advertising Management major. Admission to the minor is competitive. Students must be enrolled in or have completed Advertising 350 (Advertising Media Planning and Strategy) and have demonstrated mastery of course content by providing their midterm or final grade in the course. Other admission criteria include overall grade-point average, work experience, and a statement of interest. Each student’s application package will be rank ordered. Students may be admitted provisionally contingent on their performance in Advertising 350.

Students who plan to apply to the program should complete an application after the midterm in Advertising 350 and submit it to the Advertising Analytics coordinator in the Department of Advertising and Public Relations.

Requirements for the Minor in Advertising Analytics

Complete 18 credits from the following:

1. All of the following courses (12 credits):
ADV 442 Digital Analytics 3
ADV 445 Programmatic Media and Buying 3
ADV 456 Interactive Advertising Management Strategy 3
MI 250 Introduction to Applied Programming 3
2. Complete 6 credits from the following courses:
ADV 420 New Media Driver’s License 3
ADV 431 Monitoring and Measuring Social Media of Brands 3
ADV 432 Digital Media Planning and Buying 3
ADV 433 Internet Video Promotion Strategy 3
MI 220 Methods for Understanding Users 3
MI 320 Reasoning with Data 3


 

Minor in Public Relations

The Minor in Public Relations, which is administered by the Department of Advertising and Public Relations, is available to students majoring in Advertising, Communication, Environmental Studies and Sustainability, Journalism, James Madison, and Professional Writing. Limited enrollment may be made available to other majors.  With the approval of the department that administers the student’s degree program, courses that are used to satisfy the requirements for the minor may also be used to satisfy the requirements for the bachelor’s degree.

The minor is designed to provide an understanding of the role of public relations in contemporary society, as well as knowledge and experience in developing public relations materials for use in corporate, governmental, and nonprofit organizational settings. Areas of focus include public relations and society, writing for the media, public relations techniques, research methods, campaigns and cases, public relations strategies, portfolio development, and public relations ethics.

Students are eligible to apply for the minor if they: 

  1. are of sophomore standing or higher;
  2.  have an overall grade-point average of 3.0; 
  3.  have successfully completed Advertising 260;
  4.  have successfully completed Advertising 225 or Journalism 200.

To apply, students must submit an application stating their interest in the minor. Applications are due by the tenth week of the semester. If the number of applicants meeting the basic qualifications exceeds the number of spaces available, selection will include evaluation of an interest statement and academic performance in prerequisite classes. Students will be notified of the decision after the completion of the semester.

Requirements for the Minor in Public Relations

The students must complete the following (14 to 20 credits):
1. All of the following courses (9 or 10 credits):
ADV 325 Public Relations Techniques and Ethics 3
ADV 425 Public Relations Strategy 3
COM 300 Methods of Communication Inquiry 4
Students majoring in Journalism should take Statistics and Probability 200 (3 credits) in place of Communication 300.
2. One of the following courses (3 or 4 credits):
ADV 486 Integrated Campaigns 3
COM 475 Communication Campaign Design and Analysis (W) 4
3. Complete 2 to 6 credits from the following:
ADV 402 Public Relations Topics in Advertising 1
COM 402 Public Relations Topics in Communication 1
JRN 402 Public Relations Topics in Journalism 1


Linked Bachelor's-Master's Degree in Advertising

Bachelor of Arts Degree in Advertising
Master of Arts Degree in Advertising

The department welcomes applications from Michigan State University undergraduate Advertising majors with at least 86 credits.  Admission applications must be made prior to the final semester as an Advertising undergraduate.  Admission to the program requires a minimum undergraduate grade-point average of 3.50, a statement of goals for the master’s degree, Graduate Record Examination scores, at least two letters of recommendation from faculty in the Department of Advertising and Public Relations, and an approved program of study for the master’s degree at the time of admission.  Admission to the Linked Bachelor’s-Master’s Program allows the application of up to 9 credits toward the master’s program for qualifying 400-level and above course work taken at the undergraduate level at Michigan State University or an external accredited institution.  The number of approved credits, not to exceed 9, is applied toward the credit requirement of the master’s degree.  No 400-level courses with a grade lower than 3.0 will count toward the master’s degree.  Credit obtained from 400-level pass-fail courses and internships will not count toward the degree.  Credits applied to the Linked Bachelor’s-Master’s Program are not eligible to be applied to any other graduate degree program.



Linked Bachelor's-Master's Degree in Health and Risk Communication

Bachelor of Arts Degree in Advertising
Master of Arts Degree in Health and Risk Communication

The department welcomes applications from Michigan State University undergraduate Advertising majors with at least 86 credits.  Admission applications must be made prior to the final semester as a Advertising undergraduate.  The number of students admitted to this linked program will be limited by availability. Admission to the program requires a minimum undergraduate grade-point average of 3.50, a statement of goals for the master’s degree, Graduate Record Examination scores, at least two letters of recommendation from faculty in the Department of Advertising and Public Relations or Health and Risk Communication faculty, a resume, and an approved program of study for the master’s degree at the time of admission.  It is recommended that students complete a special topic in the area of health and risk communication through COM 399 Special Topics. Admission to the Linked Bachelor’s-Master’s Program allows the application of up to 9 credits toward the master’s program for qualifying 400-level and above course work taken at the undergraduate level at Michigan State University or an external accredited institution.  The number of approved credits, not to exceed 9, are applied toward the credit requirement of the master’s degree.  No 400-level courses with a grade lower than 3.0 will count toward the master’s degree.  Credit obtained from 400-level pass-fail courses and internships will not count toward the degree.  Credits applied to the Linked Bachelor’s-Master’s Program are not eligible to be applied to any other graduate degree program.



Linked Bachelors-Master's Degree in Public Relations

Bachelor of Arts Degree in Advertising
Master of Arts Degree in Public Relations

The department welcomes applications from Michigan State University undergraduate Advertising majors with at least 86 credits.  Admission applications must be made prior to the final semester as an Advertising undergraduate.  Admission to the program requires a minimum undergraduate grade point average of 3.50, a statement of goals for the master’s degree, Graduate Record Examination scores, at least two letters of recommendation from faculty in the Department of Advertising and Public Relations, and an approved program of study for the master’s degree at the time of admission.  Admission to the Linked Bachelor’s-Master’s Program allows the application of up to 9 credits toward the master’s program for qualifying 400-level and above course work taken at the undergraduate level at Michigan State University or an external accredited institution.  The number of approved credits, not to exceed 9, is applied toward the credit requirement of the master’s degree.  No 400-level courses with a grade lower than 3.0 will count toward the master’s degree.  Credit obtained from 400-level pass-fail courses and internships will not count toward the degree.  Credits applied to the Linked Bachelor’s-Master’s Program are not eligible to be applied to any other graduate degree program.

 


Graduate Study

The Department of Advertising and Public Relations offers professional graduate programs leading to the Master of Arts degrees in both Advertising and Public Relations, and participates in the doctoral program in Information and Media.

Academic standards for admission and retention; degree requirements; and residence, transfer credit, and time limit requirements are in accordance with the regulations of the university and the college.


Advertising - Master of Arts

The department offers two programs leading to the Master of Arts degree: one in advertising and one in public relations. Both programs provide an intensive professional preparation for careers in these fields. Course work focuses on the general principles and practices underlying all advertising and public relations activities, as well as specialized areas of social media, management, media planning, consumer behavior, social marketing, or research.

Both master's degree programs are available under either Plan A (with thesis) or Plan B (without thesis).  Early in their studies, students need to work with their advisors to decide which plan best fits their personal and professional goals.

Requirements for the degree include course work in other academic units within the university. Concepts and analytical techniques derived primarily from the behavioral sciences and business administration are especially important.  The student's master's degree program must be approved by the student's academic advisor.

In addition to meeting the requirements of the university and of the College of Communication Arts and Sciences, students must meet the requirements specified below.

Admission

Admission to departmental programs is determined by an evaluation of information regarding the applicant's academic record, goals and motivation, experience, personal references, and other items submitted as indicators of intellectual, creative, and administrative capabilities. The Graduate Record Examination (GRE) General Test is also required. The Graduate Management Admission Test (GMAT) is not required, but scores on this test may be submitted.

To be admitted to either the Master of Arts degree in Advertising or the Master of Arts degree in Public Relations, the applicant must submit:

  1. a Graduate School application.
  2. an official copy of all transcripts.
  3. three letters of recommendation.
  4. a statement of purpose outlining academic and professional goals.
  5. a personal background statement.
  6. Graduate Record Examination (GRE) scores.
  7. Test of English as a Foreign Language (TOEFL) scores, if applicable.
  8. a resume. 

Although evidence other than grades influences the admission decision, the Department uses the following guidelines: students whose grade–point averages for the third and fourth years of undergraduate study are 3.25 or better may be admitted to regular status; students whose grade–point averages are 3.00 to 3.24 may be admitted to provisional status; and students whose grade--point averages are below 3.00 are rarely admitted.

A background in advertising and/or public relations, either from experience or from undergraduate study, is necessary before students can begin graduate study. Students without adequate background will be required to remedy significant deficiencies through collateral course work or individual study.

Requirements for the Master of Arts Degree in  Advertising

At least 30 credits are required for the degree under either Plan A or Plan B.

                     
Requirements for Both Plan A and Plan B (15 credits):  
1. All of the following courses:  
  ADV 823 Consumer Behavior Theories 3
  ADV 826 Advertising and Promotion Management 3
  ADV 865 Advertising and Society 3
  COM 803 Introduction to Quantitative Research Methods 3
  MKT 805 Marketing Management 3
Additional Requirements for Plan A (15 credits):  
1. The following course (4 to 8 credits):  
  ADV 899 Master's Thesis Research 4 to 8
2. Additional credits from the courses listed below, or in other courses, as approved by the student's academic advisor (7 to 11 credits):  
  ADV 830 Seminar in Social Marketing 3
  ADV 836 Media Innovations 3
  ADV 843 Strategic Brand Communication 3
  ADV 846 Media Strategy 3
  ADV 870 International Advertising 3
  ADV 890 Independent Study 1 to 6
  ADV 892 Special Topics 3 to 9
  ADV 893 Internship 1 to 3
  Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Advertising.  
Additional Requirements for Plan B (15 credits):  
1. Fifteen additional credits from the courses listed below, or in other courses, as approved by the student's academic advisor:  
  ADV 830 Seminar in Social Marketing 3
  ADV 836 Media Innovations 3
  ADV 843 Strategic Brand Communication 3
  ADV 846 Media Strategy 3
  ADV 870 International Advertising 3
  ADV 890 Independent Study 1 to 6
  ADV 892 Special Topics 3 to 9
  ADV 893 Internship 1 to 3
  Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Advertising.  
  The final certifying experience is a poster presentation during the semester of graduation.
 



Public Relations - Master of Arts

Requirements for the Master of Arts Degree in Public Relations

At least 30 credits are required for the master's degree in public relations under either Plan A or Plan B.

                     
Requirements for Both Plan A and Plan B (15 credits):  
1. All of the following courses:  
  ADV 850 Public Relations Management 3
  ADV 855 Public Relations Theories 3
  ADV 860 Media Relations 3
  COM 803 Introduction to Quantitative Research Methods 3
  MKT 805 Marketing Management 3
Additional Requirements for Plan A (15 credits):  
1. The following course (4 to 6):  
  ADV 899 Master's Thesis Research 4 to 8
2.

Additional credits from the courses listed below, or in other courses, as approved by the student's academic advisor
(7 to 11 credits):

 
  ADV 823 Consumer Behavior Theories 3
  ADV 830 Seminar in Social Marketing 3
  ADV 836 Media Innovations 3
  ADV 843 Strategic Brand Communication 3
  ADV 846 Media Strategy 3
  ADV 865 Advertising and Society 3
  ADV 890 Independent Study 1 to 6
  ADV 892 Special Topics 3 to 9
  ADV 893 Internship 1 to 3
 

Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Public Relations.

 
Additional Requirements for Plan B (15 credits):  
1.

Fifteen additional credits, from the courses listed below, or other courses, as approved by the student’s academic advisor.

 
  ADV 823 Consumer Behavior Theories 3
  ADV 830 Seminar in Social Marketing 3
  ADV 836 Media Innovations 3
  ADV 843 Strategic Brand Communication 3
  ADV 846 Media Strategy 3
  ADV 865 Advertising and Society 3
  ADV 890 Independent Study 1 to 6
  ADV 892 Special Topics 3 to 9
  ADV 893 Internship 1 to 3
 

Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Public Relations.

 
     
The final certifying experience is a poster presentation during the semester of graduation.
 




Department of Communicative Sciences and Disorders

Dimitar Deliyski, Chairperson


UNDERGRADUATE PROGRAM

The Department of Communicative Sciences and Disorders (CSD) brings together a faculty of some of the world's leading experts who work in state-of-the-art laboratories to "advance knowledge and transform lives" of people with communication disorders. The department offers a nationally accredited master's and doctoral program that prepares students for exciting careers in research, teaching, administration or in the clinic. A Minor in Communicative Sciences and Disorders, preparing undergraduates for graduate studies is also available.


Minor in Communicative Sciences and Disorders

The Minor in Communicative Sciences and Disorders assists students in acquiring understanding of both normal and disordered aspects of speech, language, and hearing; and knowledge and skills regarding the diagnosis and treatment of communication disorders. Speech, language, and hearing disorders can occur at any time over the lifespan and are among the most common challenges faced by the elderly. Completion of the minor provides preparation required for admission to graduate study in communication disorders.

The minor is available as an elective to students who are enrolled in bachelor’s degree programs at Michigan State University.  With the approval of the department and college that administers the student’s degree program, the courses that are used to satisfy the minor may also be used to satisfy the requirements for the bachelor’s degree.

Students who plan to complete the requirements for the minor should consult an undergraduate advisor in the department.

Requirements for the Minor in Communicative Sciences and Disorders

Students must complete 21 credits from the following:

                   
CSD 213 Anatomy and Physiology of the Speech and Hearing Mechanisms 3
CSD 303 Fundamentals of Hearing       3
CSD 313 Speech Science         3
CSD 333 Oral Language Development       3
CSD 364 Speech and Language Disorders and their Evaluation 3
CSD 444 Audiologic Assessment and Intervention/Rehabilitation 3
CSD 463 Intervention/Rehabilitation Procedures in Speech-Language Pathology 3


Graduate Study

The Department of Communicative Sciences and Disorders offers two graduate degrees, the Doctor of Philosophy (Ph.D.) and the Master of Arts (M.A.) in Communicative Sciences and Disorders.

The Doctor of Philosophy (Ph.D.) is the terminal degree in the broad areas of speech-language pathology and speech and hearing sciences. This degree program emphasizes research to advance our knowledge about speech, language and hearing processes, its assessment and rehabilitation. The program is tailored to match each individual student’s interests and typically requires students to complete advanced course work on several different content areas along with conducting multiple research projects that culminate in a doctoral dissertation. Students are mentored directly by our faculty and are supported through multiple research laboratories and other resources. In order to develop their academic and research skills, students in this program also work collaboratively with experts in other disciplines such as neurology, radiology, cognitive sciences, communication, media and information studies, engineering, education, linguistics or psychology. Students completing the Ph.D. degree generally seek employment as researchers, teachers or in senior administrative or clinical roles in academia, industry, government or non-profit organizations.

The Master of Arts (M.A.) is the entry-level degree for professional practice as a Speech-Language Pathologist in the United States. This program is accredited by the Council of Academic Accreditation of the American Speech-Language and Hearing Association (ASHA). This program consists of academic course work focused on clinical assessment and rehabilitation of patients with speech and language disorders, including those related to articulation and phonology, speech and language development, disorders of fluency and voice, speech and language disorders related to a variety of neurological conditions, dysphagia or swallowing disorders, cognitive deficits, etc. All academic course work is structured to emphasize critical thinking, problem-solving, teamwork and leadership. Classroom training is further supplemented through supervised clinical training in a wide range of patient care facilities including educational (schools), acute care (e.g. hospitals) and long-term care facilities (e.g. nursing homes). Students are expected to accrue a minimum of 400 hours of clinical training before completing this program. Students completing the M.A. degree typically seek employment as a speech-language pathologist.

Students who are enrolled in master’s or doctoral degree programs in the Department of Communicative Sciences and Disorders may elect an Interdepartmental Specialization in Cognitive Science.  For additional information, refer to the statement on Interdepartmental Graduate Specializations in Cognitive Science in the College of Social Science section of this catalog.  For additional information, contact the Department of Communicative Sciences and Disorders.

Students who are enrolled in master’s or doctoral degree programs in the Department of Communicative Sciences and Disorders may elect a Specialization in Infancy and Early Childhood.  For additional information, refer to the statement on Interdepartmental Graduate Specializations in Infancy and Early Childhood in the College of Social Science section of this catalog.  For additional information, contact the Department of Communicative Sciences and Disorders.

 


Communicative Sciences and Disorders - Master of Arts

The master’s degree program in speech-language pathology provides academic and practicum experiences for students preparing for professional careers as speech-language pathologists in settings such as schools, clinics, hospitals, and rehabilitation programs. The master’s degree program also provides the basis for further study for students who wish to pursue more advanced degrees.  The master’s degree program in speech-language pathology has been accredited by the American Speech-Language-Hearing Association.  The master’s degree program is available under either Plan A (with thesis) or Plan B (without thesis).

Numerous clinical off-campus facilities provide opportunities for students to gain extensive and varied practicum experiences in the evaluation and treatment of communication disorders.

In addition to meeting the requirements of the university and of the College of Communication Arts and Sciences, students must meet the requirements specified below.

Admission

Admission to regular status in the Master of Arts program is contingent upon a bachelor's degree from an approved college or university, an academic grade–point average of 3.0 or better in the last two years of undergraduate study, and approval by the department. Three letters of reference (submitted on forms supplied by the department) attesting to the student's potential for graduate study are required. As part of the admission process, students must also submit a statement of purpose clearly specifying why they wish to earn a master's degree.

Students who hold undergraduate degrees in fields other than communicative sciences and disorders may be accepted in the program and may be required to complete course work in communicative sciences and disorders or other areas to meet American Speech-Language Hearing Association  standards required for certification. This may require an additional one or two semesters of course work.

The deadline for the receipt of all application material is January 15th. Students are admitted only in fall semester.

Requirements for the Master of Arts Degree in Communicative Sciences and Disorders

At least 51 credits are required for the master's degree in Communicative Sciences and Disorders under either Plan A or Plan B.

                     
Speech-Language Pathology (51 credits)  
Requirements for both Plan A and Plan B (45 credits):  
1. All of the following courses (45 credits):  
  CSD 803 Research Methods in Communicative Sciences and Disorders 3
  CSD 813 Neuroanatomy and Neurophysiology of Speech, Language, and Hearing 3
  CSD 815 Acquired Language Disorders 3
  CSD 820 Language Assessment and Intervention: Early Stages 3
  CSD 821 Language Assessment and Intervention: Later Stages 3
  CSD 830 Fluency Disorders 3
  CSD 840 Voice Disorders 3
  CSD 855 Assessment and Treatment of Dysphagia 3
  CSD 860 Articulation and Phonological Disorders 3
  CSD 865 Motor Speech Disorders 3
  CSD 880 Clinical Proseminar in Communicative Sciences and Disorders 3
  CSD 883 Clinical Practicum in Speech—Language Pathology 12
2. In exceptional circumstances, with the approval of the department chairperson, a program of study may be designed with reduced emphasis on clinical education and increased emphasis on other academic areas, which would be reflected in the content of the master's degree final examination or thesis requirements.  
Additional Requirements for Plan A (6 credits):  
1. The following course:  
  CSD 899 Master's Thesis Research       6
2. Successful completion of an oral thesis defense.  
     
Additional Requirements for Plan B (6 credits):  
1. Six additional credits in courses approved by the student's academic advisor.  
2. Successful completion of a departmental final examination.  



Communicative Sciences and Disorders - Doctor of Philosophy

The Department of Communicative Sciences and Disorders offers doctoral programs directed toward advanced study of human communication sciences and disorders.  Doctoral programs of study are designed to meet the individual needs of students preparing for research, teaching, clinical, and administrative careers.

In addition to meeting the requirements of the university and of the College of Communication Arts and Sciences, students must meet the requirements specified below.

Admission

Admission to the doctoral program in communicative sciences and disorders requires a minimum of a master's degree or the equivalent that focused on human communication sciences and disorders; evidence of high academic achievement; a minimum of three letters of recommendation (submitted on forms supplied by the department) attesting to the student's academic abilities and achievements, and to the student's potential for doctoral–level academic and research success; and approval of the department.  Students must also submit a statement of purpose clearly specifying why they wish to pursue a doctoral degree. 

Requirements for the Doctor of Philosophy Degree in Communicative Sciences and Disorders

Students must meet the requirements specified below:

  1. Complete core courses covering the areas of speech and hearing sciences, and related instrumentation; neuroanatomy and physiology; and psycholinguistics.
  2. Complete courses and experiences addressing the following areas of research:
    a.    Statistical analysis of data.
    b.    Research design and methodology.
    c.    Research practicum.
  3. Complete an approved major area of study of human communication sciences and disorders that includes courses and experiences which are thematically related.
  4. Complete an approved minor or cognate area of study outside the department which is thematically related to and aligned with human communication sciences and disorders.
  5. Pass a written and oral comprehensive examination addressing the preceding requirements.
  6. Successful completion and oral defense of a dissertation based upon original research that represents a contribution to the scientific knowledge base of human communication sciences and disorders.

 


Department of Communication

James W. Dearing, Chairperson

Learning to understand and use concepts and strategies from communication science in everyday life is inherently interdisciplinary. Psychology, sociology, political science, and management and marketing have all contributed to a unique fusion that is communication science.


Undergraduate Program

The goal of the major in communication is to prepare students to synthesize, analyze, and criticize major functions, structures, and processes of communication within interpersonal, organizational, and mediated communication contexts. The major is designed to equip its graduates:  (a) to understand the processes involved in human interaction especially as these processes relate to a variety of cultural perspectives, (b) to assess the role and function of new and social media, (c) to identify and critically analyze the major theoretical perspectives in the field of communication, (d) to write and speak clearly using communication concepts, and (e) to develop transferable skills in problem solving in interpersonal interactions, in small group settings, and with diverse populations.

Undergraduate work in communication creates greater awareness of the intricate networks that shape human interaction.  Communication study is designed to prepare students to become human relations specialists in industry, the media, and government as well as for graduate study and further professional education.  Majors most commonly pursue careers in sales, fund raising, corporate recruiting and training, customer relations, public relations, and government.

Students who transfer from community or junior colleges may transfer a maximum of 10 credits in communication for the major.  Such credit will not replace any required course unless it is so evaluated by the department.

Admission to a Second Bachelor's Degree Program or an Additional Major

Ordinarily, students will not be permitted to pursue additional majors and second bachelor's degree majors in the Department of Communication. Students seeking admission to a second bachelor's degree program or an additional major must meet the requirements for admission as a junior to the College of Communication Arts and Sciences.



Communication

Requirements for the Bachelor of Arts Degree in  Communication

  1. The University requirements for bachelor's degrees as described in the Undergraduate Education section of the catalog; 120 credits, including general elective credits, are required for the Bachelor of Arts degree in Communication.

    The University's Tier II writing requirement for the Communication major is met by completing any one of the following courses:  Communication 425, 440, 475.  Those courses are referenced in item 3. b. (3) below.
  2. The requirements of the College of Communication Arts and Sciences for the Bachelor of Arts degree.
  3. The following requirements for the major:
                         
    a. The following courses outside the Department of Communication (18 to 24 credits):  
      (1) A required cognate in the behavioral and social sciences that consists of six courses from at least three of the following five departments:  Anthropology, Economics, Human Development and Family Studies, Political Science, Psychology, and Sociology  
    b. The following Communication courses (30 to 45 credits):  
      (1) A grade of 2.0 or higher must be achieved in each of these courses:  Communication 300 (4 credits), 225 (3 credits), 240 (4 credits), and Communication 275 (3 credits); each of these 4 courses must be completed prior to enrolling in any 300–400 level Communication courses.  
      (2) Communication 391 (4 credits), a course emphasizing topics in culture and diversity.  
      (3) One of the following communication specializations (7 credits):  
        Interpersonal:  Communication 325 and 425.  
        Mass Media:  Communication 375 and 475.  
        Organizational:  Communication 340 and 440.  
        The completion of the four–hundred level course in any one of the specializations satisfies the capstone/synthesis requirement for the communication major.  
      (4) Communication electives:  additional credits in Communication courses as needed to meet the requirement of at least 30, but not more than 45, credits in courses in the major.  

Students should meet with their academic advisors concerning the minimum and maximum numbers of elective credits available to them at various stages in their programs.

Students are strongly encouraged to complete an internship approved by the Department of Communication whether for university credit based on academic eligibility standards or on a voluntary, non–credit basis.  The department will make every effort to assist communication majors in finding appropriate internship placements.

Students who are enrolled in the communication major are encouraged to structure their programs to include courses in one of the following  concentrations:  business, telecommunication, mediation and dispute resolution, culture and diversity theory and research, or prelaw.

Students who pursue a concentration in business must complete the following courses: Accounting 230, Economics 201 or 202, General Business and Business Law 323, Management 325, and Marketing 327. Students should contact their academic advisors for additional information.

 


Minor in Sales Leadership

The Minor in Sales Leadership provides students with the set of educational experiences, courses, and training they need to become successful sales agents and leaders in a sales-intensive corporate setting.  The minor prepares students to be successful in any sales setting and provides the management skills necessary to expand their careers in a manner consistent with their goals.

The Minor in Sales Leadership is administered by the Department of Communication in the College of Communication Arts and Sciences in cooperation with the Department of Marketing in the Eli Broad College of Business and is available as an elective to students who are enrolled in bachelor’s degree programs at Michigan State University. Preference will be given to students in the College of Communication Arts and Sciences  and The Eli Broad College of Business. As space permits, students from other colleges desiring the minor will be considered on an individual basis. Students who are interested in the minor must contact the Department of Communication in the College of Communication Arts and Sciences. With the approval of the department or school and college that administers the student’s degree program, courses that are used to satisfy the requirements for the minor may also be used to satisfy the requirements for the bachelor’s degree. The student’s program of study must be approved by the student’s academic advisor for the minor.

Admission

To be considered for admission, a student must have been formally admitted to a bachelor’s degree program at Michigan State University. Admission is competitive. Students must be enrolled in or have completed Marketing  313, Personal Selling and Buying Processes, and have demonstrated mastery of course content. Other admission criteria include performance on a sales aptitude test, work experience, and a statement of purpose. Each applicant will be interviewed by a faculty program administrator and each student’s application will be rank ordered. Students may be admitted provisionally contingent on their performance in MKT 313.

To apply to the program, students should complete an application after the midterm in Marketing 313 and submit it to the sales  communication specialization coordinator in the Department of Communication.

Students must:

  1. provide their final or midterm grade in Marketing 313;
  2. provide their overall grade-point average in their major;
  3. provide a statement of purpose indicating why they want to enter the minor;
  4. provide their score on a sales aptitude test that measures values, behaviors, and skills;
  5. participate in a personal interview to determine their interest in and readiness for the minor in which performance in the interview will be assessed and used as a criterion for admission.
Requirements for the Minor in Sales Leadership

Students must complete 19 credits from the following courses:
                       
1.     All of the following courses (10 credits):      
      COM 360 Advanced Sales Communication 3
      COM 483 Practicum in Sales Communication 1
      MKT 313 Personal Selling and Buying Processes 3
      MKT 383 Sales Management       3
2.     Three of the following courses (9 credits):    
      ADV 375 Consumer Behavior       3
      ADV 481 Retail Strategy Analysis     3
      CAS 492 Special Topics         3
      COM 315 Information Gathering and Interviewing Theories 3
      COM 325 Interpersonal Influence and Conflict 3
      COM 340 Leadership and Group Communication 3
      COM 399 Special Topics in Communication 3
      MGT 475 Negotiation and Conflict Management 3
      MKT 302 Consumer and Organizational Buyer Behavior 3
      MKT 412 Marketing Technology and Analytics 3
      MKT 430 Key Account and Customer Relationship Management 3
      MKT 490 Independent Study       3
      MKT 491 Special Topics in Marketing     3
      SCM 371 Procurement and Supply Management 3
      Special Topics courses must be related to sales and preapproved by the instructor and program administrator in the respective colleges.  
3.     Completion of a minimum of 500 hours of experiential learning outside of course work, including a professional sales internship and any combination of the following activities and experiences: participation in collegiate level sales presentation competition, active member of the Global Sales Leadership Society, service as an executive officer of a professional student organization, participation in a commercial sales training program, shadow salesperson or manager for a day, interaction with a sales mentor for one semester, or other preapproved sales-related activity. Students should see the managing director for the minor to have their selected activities or experience preapproved.  

Specialization in Public Relations

Students who are enrolled in the Bachelor of Arts degree program with a major in communication may apply for admission to the Specialization in Public Relations. For additional information, refer to the Specialization in Public Relations statement.

 


Linked Bachelor's-Master's Degree in Communication

Bachelor of Arts Degree in Communication

Master of Arts Degree in Communication

The department welcomes applications from  Michigan State University Communication undergraduate students with at least 86 credits. Admission applications must be made prior to the final semester as a Communication undergraduate. Admission to the program requires a minimum undergraduate grade-point average of 3.00 with higher grade-point averages being more competitive. Admission also requires a statement of goals for the master’s degree, Graduate Record Examination scores, at least two letters of recommendation from faculty in the Department of Communication, and an approved program of study for the master’s degree at the time of admission. The number of Communication majors admitted into the linked degree program will be limited by availability. Admission to the Linked Bachelor’s-Master’s Program allows the application of up to 9 credits toward the master’s program for qualifying 400-level and above course work taken at the undergraduate level at Michigan State University or another postsecondary accredited institution of comparable academic quality. The number of approved credits, not to exceed 9, are applied toward the credit requirement of the master’s degree. No 400-level courses with a grade lower than 3.0 will count toward the master’s degree. Credit obtained from 400-level pass-fail courses and internships will not count toward the degree. Credits applied to the Linked Bachelor’s-Master’s Program are not eligible to be applied to any other graduate degree program.
 


Linked Bachelor's-Master's Degree in Health and Risk Communication

Bachelor of Arts Degree in Communication
Master of Arts Degree in Health and Risk Communication

The department welcomes applications from Michigan State University undergraduate Communication majors with at least 86 credits.  Admission applications must be made prior to the final semester as a Communication undergraduate.  The number of students admitted to this linked program will be limited by availability. Admission to the program requires a minimum undergraduate grade-point average of 3.50, a statement of goals for the master’s degree, Graduate Record Examination scores, at least two letters of recommendation from faculty in the Department of Communication or Health and Risk Communication faculty, a resume, and an approved program of study for the master’s degree at the time of admission.  It is recommended that students complete a special topic in the area of health and risk communication through COM 399 Special Topics. Admission to the Linked Bachelor’s-Master’s Program allows the application of up to 9 credits toward the master’s program for qualifying 400-level and above course work taken at the undergraduate level at Michigan State University or an external accredited institution.  The number of approved credits, not to exceed 9, are applied toward the credit requirement of the master’s degree.  No 400-level courses with a grade lower than 3.0 will count toward the master’s degree.  Credit obtained from 400-level pass-fail courses and internships will not count toward the degree.  Credits applied to the Linked Bachelor’s-Master’s Program are not eligible to be applied to any other graduate degree program.

 


Graduate Study

The graduate programs in communication take an intensive scholarly approach to the creation, transmission, and reception of messages. Students are admitted from heterogeneous education backgrounds. Therefore the first learning experiences in the program consist of acquiring basic knowledge about communication theory and research, message analysis, and methods of inquiry.

The Department of Communication offers programs leading to the Master of Arts and Doctor of Philosophy degrees. Students who want to earn a master's degree in communication pursue one of two programs of study:  a predoctoral program that emphasizes knowledge generation (thesis) or a program that emphasizes knowledge utilization (final examination). The Doctor of Philosophy degree program in Communication is for students who intend to become research scholars.

A Graduate Specialization in Nonprofit Fundraising is also available.

Academic standards for admission and retention; degree requirements; and residence, transfer credit, and time limit requirements are in accordance with the regulations of the university and the college.

A more comprehensive description of the graduate programs, including standards and requirements for admission and retention, and information about financial assistance, may be obtained by visiting www.comm.msu.edu or by writing to the Office of Graduate Studies, Department of Communication, Communication Arts Building, 404 Wilson Road, Room 466, Michigan State University, East Lansing, MI 48824–1212.

Students who are enrolled in Master of Arts degree programs in the Department of Communication may elect a Specialization in Food Safety.  For additional information, refer to the statement on the specialization in the College of Veterinary Medicine section of this catalog. 


Communication - Master of Arts

In addition to meeting the requirements of the university and of the College of Communication Arts and Sciences, students must meet the requirements specified below.

Admission

Admission is determined by the Master’s Affairs Committee from the Department of Communication. Applicants are ranked among all that apply for a given year. Selection criteria place emphasis on grade-point average and course work, Graduate Record Examination General Test scores, Test of English as a Foreign Language scores for international students, letters of recommendation, the student’s resume, and the student’s academic interests.

To be considered for admission to the Master of Arts degree in Communication, an applicant must submit:

(1)    Graduate School Application
(2)    One official copy of all transcripts.
(3)    Three letters of recommendation.
(4)    A statement of purpose outlining academic and professional goals.
(5)    Graduate Record Examination Scores (GRE) for the General Test.
(6)    Test of English as a Foreign Language Scores (TOEFL), if applicable.
(7)    A resume.

Application materials should be received by April 1. Students will be admitted only for the fall semester. For additional information please visit our Web site at: www.comm.msu.edu/programs/masters.html.

Requirements for the Master of Arts Degree in Communication

The student must complete the requirements for either the predoctoral concentration or the knowledge utilization concentration as specified below:

                     
Predoctoral (30 credits)  
Only Plan A (with thesis) is available to students in the master's degree program in communication who elect the predoctoral concentration. The student must complete at least 30 credits for the degree including:  
 1. All of the following courses (13 credits):   3
  COM 803 Introduction to Quantitative Research Methods 3