Academic Programs Catalog

The Bachelor of Science degree in Advertising Management provides the educational background necessary for students aspiring to become account managers, account planners, media planners, media researchers or a variety of other more managerial-oriented positions. The program focuses on developing students' strategic thinking, creative problem solving, along with more research-oriented and analytical skills. Internships and other cooperative educational opportunities are encouraged to broaden learning and practical experience in the major. Students may also choose to pursue departmental minors in Advertising Analytics or Public Relations and a number of other minors including: Entrepreneurship and Innovation, Sales Leadership, or Sports Business Management, which are particularly relevant for Advertising Management majors.

Co-curricular activities include multiple student advertising and public relations clubs, as well as national student competitions. Study abroad programs provide ways for students to gain experience that enhance and reach outside of the classroom, further advancing their employment opportunities upon graduation.

Admission

Enrollment in the Advertising Management program is limited.  In addition to the university and college requirements, students must complete Advertising 200 and Advertising 205 with a combined minimum grade–point average of 2.00.

Admission to a Second Bachelor's Degree Program or an Additional Major

The ability of the Advertising Management program to accommodate students seeking admission to a second bachelor's degree program or an additional major is limited. At a minimum, these students must meet the same requirements for admission to the Advertising Management major.

Requirements for the Bachelor of Science Degree in Advertising Management

1. The University requirements for bachelor’s degrees as described in the Undergraduate Education section of the catalog; 120 credits, including general elective credits, are required for the Bachelor of Science degree in Advertising Management.  The University’s Tier II writing requirement for the Advertising Management major is met by completing Advertising 486. That course is referenced in item 3. a. below.
2. The requirements of the College of Communication Arts and Sciences for the Bachelor of Science degree.
3. The following requirements for the major:

   a.	All of the following core courses (36 credits):
   	ADV	200	The World of Advertising						2
   	ADV	205	Principles of Advertising						3
   	ADV	330	Advertising Management Strategy						3
   	ADV	342	Account Planning and Research						3
   	ADV	350	Advertising Media Planning and Strategy						3
   	ADV	375	Consumer Behavior						3
   	ADV	413	Issues in Contemporary Advertising						1
   	ADV	432	Advertising Innovations						3
   	ADV	442	Digital Analytics						3
   	ADV	475	Advertising and Society						3
   	ADV	482	Project Management for Advertising and Public Relations						3
   	ADV	486	Integrated Campaigns (W)						3
   	PR	310	Diversity, Equity, and Inclusion in Public Relations and Advertising						3
   	The completion of Advertising 486 satisfies the  capstone/synthesis requirement for the Advertising Management major.
   b.	Complete 6 credits from the following courses in consultation with an advisor. Students are encouraged to choose a minor that adds depth to their major while selecting courses that will count towards the minor.
   	ACC	201	Principles of Financial Accounting						3
   	or
   	ACC	230	Survey of Accounting Concepts						3
   	ADV	334	International Advertising						3
   	ADV	352	Media Sales						3
   	ADV	360	Advanced Sales Communication						3
   	ADV	386	Campaign Competition						3
   	ADV	401	Neuromarketing and Consumer Decisions						3
   	ADV	402	Public Relations Topics in Advertising						1 to 3
   	ADV	430	Social Marketing: Strategy and Practice						3
   	ADV	431	Monitoring and Measuring Social Media of Brands						3
   	ADV	433	Internet Video Promotion Strategy						3
   	ADV	436	Promotions and Sponsorships						3
   	ADV	445	Programmatic Media Buying						3
   	ADV	456	Interactive Advertising Management Strategy						3
   	ADV	481	Retail Strategy Analysis						3
   	ADV	492	Special Topics in Advertising						1 to 3
   	ADV	490	Independent Study						1 to 3
   		or
   	ADV	493	Advertising Internship						1 to 3
   		or
   	ADV	494	Practicum in Research/Creative Works and Instruction						1 to 3
   	CAS	110	Creative Thinking						3
   	CAS	114	Creativity and Innovation Entrepreneurship						3
   	CAS	214	Social Media and Start-up						3
   	COM	402	Public Relations Topics in Communication						1 to 3
   	CSE	102	Algorithmic Thinking and Programming						3
   	EC	201	Introduction to Microeconomics						3
   	EC	202	Introduction to Macroeconomics						3
   	ESHP	190	The Art of Starting						3
   	FI	320	Introduction to Finance						3
   	GBL	323	Introduction to Business Law						3
   	JRN	402	Public Relations Topics in Journalism						1 to 3
   	MGT	325	Management Skills and Processes						3
   	MKT	327	Introduction to Marketing						3
   	PKG	101	Principles of Packaging						3
   	PR	260	Principles of Public Relations						3
   	PR	325	Intermediate Social Media and Public Relations Techniques						3
   	PR	425	Public Relations Strategy and Ethics in a Digital World						3
   	PSY	101	Introductory Psychology						4
   	SCM	304	Survey of Supply Chain Management						3
   	A maximum of 3 credits in ADV 490 or 493 or 494 may be used to fulfill this requirement.