The Bachelor of Science degree in Advertising Management provides the educational background necessary for students aspiring to become account managers, account planners, media planners, media researchers or a variety of other more managerial-oriented positions. The program focuses on developing students' strategic thinking, creative problem solving, along with more research-oriented and analytical skills. Internships and other cooperative educational opportunities are encouraged to broaden learning and practical experience in the major. Students may also choose to pursue departmental minors in Advertising Analytics or Public Relations and a number of other minors including: Entrepreneurship and Innovation, Sales Leadership, or Sports Business Management, which are particularly relevant for Advertising Management majors.
Co-curricular activities include multiple student advertising and public relations clubs, as well as national student competitions. Study abroad programs provide ways for students to gain experience that enhance and reach outside of the classroom, further advancing their employment opportunities upon graduation.
Admission
Enrollment in the Advertising Management program is limited. In addition to the university and college requirements, students must complete Advertising 205 and Psychology 101 with a combined minimum grade–point average of 2.00.
Admission to a Second Bachelor's Degree Program or an Additional Major
The ability of the Advertising Management program to accommodate students seeking admission to a second bachelor's degree program or an additional major is limited. At a minimum, these students must meet the same requirements for admission to the Advertising Management major.
Requirements for the Bachelor of Science Degree in Advertising Management
- The University requirements for bachelor’s degrees as described in the Undergraduate Education section of the catalog; 120 credits, including general elective credits, are required for the Bachelor of Science degree in Advertising Management. The University’s Tier II writing requirement for the Advertising Management major is met by completing Advertising 486. That course is referenced in item 3. a. below.
- The requirements of the College of Communication Arts and Sciences for the Bachelor of Science degree.
- The following requirements for the major:
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a. |
All of the following core courses (31 credits): |
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ADV |
205 |
Principles of Advertising |
3 |
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ADV |
225 |
Basic Skills for Advertising Careers |
3 |
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or |
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PR |
225 |
Writing for Public Relations |
3 |
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ADV |
330 |
Advertising Management Strategy |
3 |
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ADV |
342 |
Account Planning and Research |
3 |
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ADV |
350 |
Advertising Media Planning and Strategy |
3 |
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ADV |
375 |
Consumer Behavior |
3 |
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ADV |
413 |
Issues in Contemporary Advertising |
1 |
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ADV |
442 |
Digital Analytics |
3 |
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ADV |
475 |
Advertising and Society |
3 |
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ADV |
486 |
Integrated Campaigns (W) |
3 |
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CAS |
110 |
Creative Thinking |
3 |
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The completion of Advertising 486 satisfies the capstone/synthesis requirement for the Advertising Management major. |
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b. |
Complete 6 credits from the following courses in consultation with an advisor. Students are encouraged to choose a minor that adds depth to their major while selecting courses that will count towards the minor. |
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ADV |
334 |
International Advertising |
3 |
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ADV |
352 |
Media Sales |
3 |
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ADV |
360 |
Advanced Sales Communication |
3 |
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ADV |
386 |
Campaign Competition |
3 |
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ADV |
402 |
Public Relations Topics in Advertising |
1 to 3 |
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ADV |
430 |
Social Marketing: Strategy and Practice |
3 |
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ADV |
431 |
Monitoring and Measuring Social Media of Brands |
3 |
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ADV |
432 |
Digital Media Planning and Buying |
3 |
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ADV |
433 |
Internet Video Promotion Strategy |
3 |
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ADV |
436 |
Promotions and Sponsorships |
3 |
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ADV |
445 |
Programmatic Media Buying |
3 |
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ADV |
456 |
Interactive Advertising Management Strategy |
3 |
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ADV |
481 |
Retail Strategy Analysis |
3 |
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ADV |
492 |
Special Topics in Advertising |
1 to 3 |
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ADV |
490 |
Independent Study |
1 to 3 |
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or |
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ADV |
493 |
Advertising and Public Relations Internship |
1 to 3 |
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or |
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ADV |
494 |
Practicum in Research/Creative Works and Instruction |
1 to 3 |
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CAS |
114 |
Creativity and Innovation Entrepreneurship |
3 |
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COM |
402 |
Public Relations Topics in Communication |
1 to 3 |
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ESHP |
190 |
The Art of Starting |
3 |
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JRN |
402 |
Public Relations Topics in Journalism |
1 to 3 |
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MGT |
325 |
Management Skills and Processes |
3 |
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PR |
260 |
Principles of Public Relations |
3 |
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PR |
325 |
Intermediate Social Media and Public Relations Techniques |
3 |
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PR |
425 |
Public Relations Strategy and Ethics in a Digital World |
3 |
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A maximum of 3 credits in ADV 490 or 493 or 494 may be used to fulfill this requirement. |
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c. |
All of the following courses (10 credits): |
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ACC |
201 |
Principles of Financial Accounting |
3 |
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or |
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ACC |
230 |
Survey of Accounting Concepts |
3 |
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MKT |
327 |
Introduction to Marketing |
3 |
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PSY |
101 |
Introductory Psychology |
4 |