Undergraduate Degree - Advertising Management

Program:
Advertising Management
Program Code:
6336 Advertising Management
Program Level:
Undergraduate
Award Type:
Bachelor of Science
Start Term:
US17
College:
College of Communication Arts and Sciences
Relevant Excerpt(s) from Academic Programs:


Excerpt from the official Academic Programs Catalog:

Listed below are the approved requirements for the program from the official Academic Programs Catalog.
Students must consult their advisors to learn which specific requirements apply to their degree programs.
Following this section are the requirements as represented in Degree Navigator, MSU's online advising tool. The Degree Navigator section is only available for programs using Degree Navigator for degree certification.

College of Communication Arts and Sciences

Department of Advertising and Public Relations

Undergraduate Program
Advertising Management

The Bachelor of Science degree in Advertising Management provides the educational background necessary for students aspiring to become account managers, account planners, media planners, media researchers or a variety of other more managerial-oriented positions. The program focuses on developing students' strategic thinking, along with more research-oriented and analytical skills.
Internships and other cooperative educational opportunities are encouraged in the program. Students may also choose to pursue the departmental minors in Advertising Analytics or Public Relations and a number of other minors including: Entrepreneurship and Innovation, Retail Management, Sales Leadership, or Sports Business Management, which are particularly relevant for Advertising Management majors.

Co-curricular activities include multiple student advertising and public relations clubs, as well as national student competitions. Study abroad programs provide ways for students to gain experience that enhance and reach outside of the classroom, further advancing their employment opportunities upon graduation.

Admission

Enrollment in the Advertising Management program is limited.  In addition to the university and college requirements, students must complete Advertising 205 and Psychology 101 with a combined minimum grade–point average of 2.00.

Admission to a Second Bachelor's Degree Program or an Additional Major

The ability of the Advertising Management program to accommodate students seeking admission to a second bachelor's degree program or an additional major is limited. At a minimum, these students must meet the same requirements for admission to the Advertising Management major.

Requirements for the Bachelor of Arts Degree in Advertising Management
  1. The University requirements for bachelor’s degrees as described in the Undergraduate Education section of the catalog; 120 credits, including general elective credits, are required for the Bachelor of Science degree in Advertising Management.  The University’s Tier II writing requirement for the Advertising Management major is met by completing Advertising 486. That course is referenced in item 3. a. below.
  2. The requirements of the College of Communication Arts and Sciences for the Bachelor of Science degree.
  3. The following requirements for the major:
    a. All of the following core courses (31 credits):
    ADV 205 Principles of Advertising 3
    ADV 225 Writing for Public Relations 3
    ADV 330 Advertising Management 3
    ADV 342 Account Planning and Research 3
    ADV 350 Advertising Media Planning and Strategy 3
    ADV 375 Consumer Behavior 3
    ADV 413 Issues in Contemporary Advertising 1
    ADV 442 Digital Analytics 3
    ADV 475 Advertising and Society 3
    ADV 486 Integrated Campaigns (W) 3
    CAS 110 Creative Thinking 3
    The completion of Advertising 486 satisfies the  capstone/synthesis requirement for the Advertising Management major.
    b. Complete 6 credits from the following courses in consultation with an advisor. Students are encouraged to choose a minor that adds depth to their major while selecting courses that will count towards the minor.
      ADV 260 Principles of Public Relations 3
    ADV 325 Public Relations Techniques and Ethics 3
    ADV 334 International Advertising 3
    ADV 352 Media Sales 3
    ADV 360 Advanced Sales Communication 3
    ADV 386 Campaign Competition 3
    ADV 402 Public Relations Topics in Advertising 1 to 3
    ADV 420 New Media Driver's License 3
    ADV 425 Public Relations Strategy 3
    ADV 430 Social Marketing: Strategy and Practice 3
    ADV 431 Monitoring and Measuring Social Media of Brands 3
    ADV 432 Digital Media Planning and Buying 3
    ADV 433 Internet Video Promotion Strategy 3
    ADV 436 Promotions and Sponsorships 3
    ADV 445 Programmatic Media and Buying 3
    ADV 456 Interactive Advertising Management Strategy 3
    ADV 481 Retail Strategy Analysis 3
    ADV 492 Special Topics in Advertising 1 to 3
    ADV 490 Independent Study 1 to 3
    or
    ADV 493 Advertising and Public Relations Internship 1 to 3
    or
    ADV 494 Practicum in Research/Creative Works and Instruction 1 to 3
    BUS 190 The Art of Starting 3
    CAS 114 Creativity and Innovation Entrepreneurship 3
    COM 402 Public Relations Topics in Communication 1 to 3
    JRN 402 Public Relations Topics in Journalism 1 to 3
    MGT 325 Management Skills and Processes 3
    A maximum of 3 credits in ADV 490 or 493 or 494 may be used to fulfill this requirement.
    c. All of the following courses (10 credits):      
    ACC 201 Principles of Financial Accounting 3
    or
    ACC 230 Survey of Accounting Concepts 3
    MKT 327 Introduction to Marketing 3
    PSY 101 Introductory Psychology 4

 
Degree Requirements from Degree Navigator.

NOTE: Degree Navigator is an advising tool only and should not be viewed as a contract with the student. Any questions about the requirements should be directed to an academic advisor.


Advertising Management, BS (6336)

Required Credits: 120    Program Version: US17

Requirement 1: University Tier I Writing
University Tier I Writing: 1 course from WRA101, WRA195H, LB133, MC111, MC112, RCAH111

Requirement 2: University Mathematics
University Mathematics: The required number of courses from 1 of the following sets of courses
MTH2: 1 course
At least 1 course from LB118, MTH110, MTH116, MTHRQMT, MTHWAIV1, MTHWAIV2, Mathematics Pre-Matriculation, Mathematics Post-Matriculation
MTH1: 2 courses
At least 1 course from MTH103, MTH103WAIV
At least 1 course from MTH112, MTH114, MTH124, MTH132, MTH152H, MTH201, STT200, STT201

Requirement 3: University IAH201 - IAH210
University IAH201 - IAH210: 4 credits from IAH201, IAH202, IAH203, IAH204, IAH205, IAH206, IAH207, IAH208, IAH209, IAH210, RCAH201, ANY IAH BELOW 211

Requirement 4: University IAH211 or higher
University IAH211 or higher: 4 credits from IAH211A, IAH211B, IAH211C, IAH211D, IAH221A, IAH221B, IAH221C, IAH231A, IAH231B, IAH231C, IAH241A, IAH241B, IAH241C, IAH241D, IAH241E, IAH241F, IAH241G, RCAH202, TRANSFER IAH, ANY IAH211 OR HIGHER, approved LB courses

Requirement 5: University ISS200 Series
University ISS200 Series: 4 credits from ISS210, ISS215, ISS220, ISS225, ISS230, ISS235, MC201, TRANSFER ISS 200 LEVEL, ANY ISS 200 LEVEL

Requirement 6: University ISS300 Series
University ISS300 Series: 4 credits from ISS305, ISS308, ISS310, ISS315, ISS318, ISS320, ISS325, ISS327, ISS328, ISS330A, ISS330B, ISS330C, ISS335, ISS336, MC202, ANY ISS 300 LEVEL, approved LB courses

Requirement 7: University ISB
University ISB: 3 credits from ISB200, ISB201, ISB202, ISB204, TRANSFER ISB, ISB ALTERNATIVE TRACK, ANY 3 CREDIT ISB COURSE

Requirement 8: University ISP
University ISP: 3 credits from ISP203A, ISP203B, ISP205, ISP207, ISP209, ISP213H, ISP215, ISP217, ISP220, ISP221, TRANSFER ISP, ISP ALTERNATIVE TRACK, ANY 3 CREDIT ISP COURSE

Requirement 9: University Laboratory Experience
University Laboratory Experience: The required number of credits from 1 of the following sets of courses
Univ Lab: 2 credits
At least 2 credits from ISB201L, ISB208L, ISP203L, ISP205L, ISP207L, ISP209L, ISP217L, ANY 2 CREDIT ISB/ISP LAB, LAB EXPERIENCE ALTERNATIVE TRACK, TRANSFER LAB
Alternative: 2 credits
At least 1 credit from ISB201L, ISB208L, ISP203L, ISP205L, ISP207L, ISP209L, ISP217L, ANY 2 CREDIT ISB/ISP LAB, LAB EXPERIENCE ALTERNATIVE TRACK, TRANSFER LAB
At least 1 credit from an Alternative Track Lab credit

Requirement 10: University Diversity Distribution
University Diversity Distribution: A total 2 courses
At least 1 course from NationalIAH or ISS courses emphasizing national diversity or both national diversity and international and multicultural diversity
At least 1 course from InternationalIAH or ISS courses emphasizing international and multicultural diversity or both national diversity and international and multicultural diversity
Conditions:
University Diversity Distribution: No more than 1 course from IAH or ISS emphasizing both national diversity and international and multicultural diversity in Requirement(s) 10

Requirement 11: Major - Advertising Management - Principles of Advertising
Major - Advertising Management - Principles of Advertising: 1 course from ADV205

Requirement 12: Major - Advertising Management - Introductory Psychology
Major - Advertising Management - Introductory Psychology: 1 course from PSY101

Requirement 13: Major - Advertising Management - Writing for Public Relations
Major - Advertising Management - Writing for Public Relations: 1 course from ADV225

Requirement 14: Major - Advertising Management - Advertising Management Strategy
Major - Advertising Management - Advertising Management Strategy: 1 course from ADV330

Requirement 15: Major - Advertising Management - Account Planning and Research
Major - Advertising Management - Account Planning and Research: 1 course from ADV342

Requirement 16: Major - Advertising Management - Advertising Media Planning and Strategy
Major - Advertising Management - Advertising Media Planning and Strategy: 1 course from ADV350

Requirement 17: Major - Advertising Management - Consumer Behavior
Major - Advertising Management - Consumer Behavior: 1 course from ADV375

Requirement 18: Major - Advertising Management - Issues in Contemporary Advertising
Major - Advertising Management - Issues in Contemporary Advertising: 1 course from ADV413

Requirement 19: Major - Advertising Management - Digital Analytics
Major - Advertising Management - Digital Analytics: 1 course from ADV442

Requirement 20: Major - Advertising Management - Advertising and Society
Major - Advertising Management - Advertising and Society: 1 course from ADV475

Requirement 21: Major - Advertising Management - Integrated Campaigns (W)
Major - Advertising Management - Integrated Campaigns (W): 1 course from ADV486

Requirement 22: Major - Advertising Management - Creative Thinking
Major - Advertising Management - Creative Thinking: 1 course from CAS110

Requirement 23: Major - Advertising Management - Required Elective
Major - Advertising Management - Required Elective: 6 credits from ADV260, ADV325, ADV334, ADV352, ADV360, ADV386, ADV402, ADV420, ADV425, ADV430, ADV431, ADV432, ADV433, ADV436, ADV445, ADV456, ADV481, ADV492, ADV490, ADV493, ADV494, BUS190, CAS114, COM402, JRN402, MGT325
Conditions:
Major - Advertising Management - Required Elective: No more than 3 credits from ADV490, ADV493, ADV494 in Requirement(s) 23

Requirement 24: Major - Advertising Management - Accounting Principles
Major - Advertising Management - Accounting Principles: 1 course from ACC201, ACC230

Requirement 25: Major - Advertising Management - Introduction to Marketing
Major - Advertising Management - Introduction to Marketing: 1 course from MKT327

Requirement 26: College Distribution - Credits Outside of CCAS
College Distribution - Credits Outside of CCAS: 60 credits from courses given outside the College of Communication Arts & Sciences.

Requirement 27: College Distribution Requirement at 300/400 Level
College Distribution Requirement at 300/400 Level: 40 credits from courses numbered at the 300 and 400 levels. See academic advisor.

Requirement 28: Electives
Electives: 0 credits from Electives at Michigan State University and transfer coursework. This number can change based on the credits of the coursework taken to fulfill University, College, and Major requirements. Please contact your academic advisor with any questions.

Requirement 29: University Residency
University Residency: 30 credits from MSU coursework, 27 credits from MSU courses taken after reaching junior standing, 20 credits from courses offered by MSU while admitted to major & 20 of the last 30 credits must be MSU courses. Please see academic advisor.