Undergraduate Degree - Advertising Creative

Program:
Advertising Creative
Program Code:
6331 Advertising Creative
Program Level:
Undergraduate
Award Type:
Bachelor of Arts
Start Term:
US17
College:
College of Communication Arts and Sciences
Relevant Excerpt(s) from Academic Programs:


Excerpt from the official Academic Programs Catalog:

Listed below are the approved requirements for the program from the official Academic Programs Catalog.
Students must consult their advisors to learn which specific requirements apply to their degree programs.
Following this section are the requirements as represented in Degree Navigator, MSU's online advising tool. The Degree Navigator section is only available for programs using Degree Navigator for degree certification.

College of Communication Arts and Sciences

Department of Advertising and Public Relations

Undergraduate Program
Advertising Creative

The undergraduate advertising creative program prepares students to work in advertising and related industries, as art directors and/or copywriters.  Promotional communication businesses, like advertising, demand a variety of skilled employees, including those who develop the messaging strategy, those who study the intended audience for the message, those who decide the best channel of communication to reach that audience, and those who actually compose the look, the wording and, if appropriate, the sounds of the message.  The advertising creative program is focused on those who actually create the advertisement.

Students receive a broad liberal arts background, as well as a strong overview of the advertising process that provides them with an understanding of the strategy, research, and other functions necessary to effective advertising.  However, greater depth of training is dedicated to helping students develop advertising art direction and copywriting skills.  Over the course of the program, students develop a portfolio of their work, to help them in seeking employment upon graduation.  These skills enable students to find work not only in advertising, but also in the fields of direct marketing, sales promotion, public relations, web design, electronic commerce, and more.

Internships and other cooperative educational opportunities are encouraged in the program.  Co-curricular activities include multiple student clubs, as well as national student competitions. Study abroad programs provide ways for students to gain experience that enhance and reach outside of the classroom, further advancing their employment opportunities.

Admission

Enrollment in the advertising creative program is limited. In addition to the university and college requirements, students must complete Advertising 205, and Psychology 101 with a combined minimum grade–point average of 2.00.

Admission to a Second Bachelor's Degree Program  or an Additional Major

The ability of the advertising creative program to accommodate students seeking admission to a second bachelor's degree program or an additional major is limited. At a minimum, these students must meet the same requirements as for admission to the advertising creative major.

Requirements for the Bachelor of Arts  Degree in Advertising Creative
  1. The University requirements for bachelor's degrees as described in the Undergraduate Education section of the catalog; 120 credits, including general elective credits, are required for the Bachelor of Arts degree in Advertising.

    The University's Tier II writing requirement for the Advertising major is met by completing Advertising 486.  That course is referenced in item 3. a. below.
  2. The requirements of the College of Communication Arts and Sciences for the Bachelor of Arts degree.
  3. The following requirements for the major:
    a. All of the following core courses (20 credits):
    ADV 205 Principles of Advertising 3
    ADV 210 Concept Development 1
    ADV 245 Multimedia Commercial Production 3
    ADV 330 Advertising Management 3
    ADV 342 Account Planning and Research 3
    ADV 450 Portfolio Presentation 1
    ADV 475 Advertising and Society 3
    ADV 486 Integrated Campaigns (W) 3
    The completion of Advertising 486 satisfies the capstone/synthesis requirement for the advertising creative major.
    b. Both of the following courses (6 credits):
    CAS 110 Creative Thinking 3
    CAS 112 Story, Sound and Motion 3
    c. Two of the following courses (2 credits):
    CAS 203 Design in Media Settings 1
    CAS 204 Web Design in Media Settings 1
    CAS 205 Photography in Media Settings 1
    CAS 206 Graphics and Illustration in Media Settings 1
    d. One of the following concentrations (15 or 16 credits):
    Art Direction (15 credits)
    ADV 222 Introduction to Copywriting 3
    or
    ADV 225 Writing for Public Relations 3
    ADV 224 Introduction to Creative Media 3
    ADV 326 Advanced Creative: Media I 3
    ADV 354 Interactive Advertising Design 3
    ADV 428 Advanced Creative: Media II 3
    Copywriting (15 to 16 credits)
    ADV 222 Introduction to Copywriting 3
    ADV 225 Writing for Public Relations 3
    ADV 322 360-degree Copywriting 3
    ADV 422 Advanced Copywriting: Creating Experiences 3
    Additional writing class from a list of approved courses as approved by the advisor 3 or 4
    e. Both of the following courses (7 credits):
    MKT 327 Introduction to Marketing 3
    PSY 101 Introductory Psychology 4


Degree Requirements from Degree Navigator.

NOTE: Degree Navigator is an advising tool only and should not be viewed as a contract with the student. Any questions about the requirements should be directed to an academic advisor.


Advertising Creative, BA (6331)

Required Credits: 120    Program Version: US17

Requirement 1: University Tier I Writing
University Tier I Writing: 1 course from WRA101, WRA195H, LB133, MC111, MC112, RCAH111

Requirement 2: University Mathematics
University Mathematics: The required number of courses from 1 of the following sets of courses
MTH2: 1 course
At least 1 course from LB118, MTH110, MTH116, MTHRQMT, MTHWAIV1, MTHWAIV2, Mathematics Pre-Matriculation, Mathematics Post-Matriculation
MTH1: 2 courses
At least 1 course from MTH103, MTH103WAIV
At least 1 course from MTH112, MTH114, MTH124, MTH132, MTH152H, MTH201, STT200, STT201

Requirement 3: University IAH201 - IAH210
University IAH201 - IAH210: 4 credits from IAH201, IAH202, IAH203, IAH204, IAH205, IAH206, IAH207, IAH208, IAH209, IAH210, RCAH201, ANY IAH BELOW 211

Requirement 4: University IAH211 or higher
University IAH211 or higher: 4 credits from IAH211A, IAH211B, IAH211C, IAH211D, IAH221A, IAH221B, IAH221C, IAH231A, IAH231B, IAH231C, IAH241A, IAH241B, IAH241C, IAH241D, IAH241E, IAH241F, IAH241G, RCAH202, TRANSFER IAH, ANY IAH211 OR HIGHER, approved LB courses

Requirement 5: University ISS200 Series
University ISS200 Series: 4 credits from ISS210, ISS215, ISS220, ISS225, ISS230, ISS235, MC201, TRANSFER ISS 200 LEVEL, ANY ISS 200 LEVEL

Requirement 6: University ISS300 Series
University ISS300 Series: 4 credits from ISS305, ISS308, ISS310, ISS315, ISS318, ISS320, ISS325, ISS327, ISS328, ISS330A, ISS330B, ISS330C, ISS335, ISS336, MC202, ANY ISS 300 LEVEL, approved LB courses

Requirement 7: University ISB
University ISB: 3 credits from ISB200, ISB201, ISB202, ISB204, TRANSFER ISB, ISB ALTERNATIVE TRACK, ANY 3 CREDIT ISB COURSE

Requirement 8: University ISP
University ISP: 3 credits from ISP203A, ISP203B, ISP205, ISP207, ISP209, ISP213H, ISP215, ISP217, ISP220, ISP221, TRANSFER ISP, ISP ALTERNATIVE TRACK, ANY 3 CREDIT ISP COURSE

Requirement 9: University Laboratory Experience
University Laboratory Experience: The required number of credits from 1 of the following sets of courses
Univ Lab: 2 credits
At least 2 credits from ISB201L, ISB208L, ISP203L, ISP205L, ISP207L, ISP209L, ISP217L, ANY 2 CREDIT ISB/ISP LAB, LAB EXPERIENCE ALTERNATIVE TRACK, TRANSFER LAB
Alternative: 2 credits
At least 1 credit from ISB201L, ISB208L, ISP203L, ISP205L, ISP207L, ISP209L, ISP217L, ANY 2 CREDIT ISB/ISP LAB, LAB EXPERIENCE ALTERNATIVE TRACK, TRANSFER LAB
At least 1 credit from an Alternative Track Lab credit

Requirement 10: University Diversity Distribution
University Diversity Distribution: A total 2 courses
At least 1 course from NationalIAH or ISS courses emphasizing national diversity or both national diversity and international and multicultural diversity
At least 1 course from InternationalIAH or ISS courses emphasizing international and multicultural diversity or both national diversity and international and multicultural diversity
Conditions:
University Diversity Distribution: No more than 1 course from IAH or ISS emphasizing both national diversity and international and multicultural diversity in Requirement(s) 10

Requirement 11: Major - Advertising Creative - Principles of Advertising
Major - Advertising Creative - Principles of Advertising: 1 course from ADV205

Requirement 12: Major - Advertising Creative - Introductory Psychology
Major - Advertising Creative - Introductory Psychology: 1 course from PSY101

Requirement 13: Major - Advertising Creative - Concept Development
Major - Advertising Creative - Concept Development: 1 course from ADV210

Requirement 14: Major - Advertising Creative - Multimed Commercial Production
Major - Advertising Creative - Multimed Commercial Production: 1 course from ADV245

Requirement 15: Major - Advertising Creative - Advertising Management Strategy
Major - Advertising Creative - Advertising Management Strategy: 1 course from ADV330

Requirement 16: Major - Advertising Creative - Account Planning and Research
Major - Advertising Creative - Account Planning and Research: 1 course from ADV342

Requirement 17: Major - Advertising Creative - Portfolio Presentation
Major - Advertising Creative - Portfolio Presentation: 1 course from ADV450

Requirement 18: Major - Advertising Creative - Advertising and Society
Major - Advertising Creative - Advertising and Society: 1 course from ADV475

Requirement 19: Major - Advertising Creative - Integrated Campaigns (W)
Major - Advertising Creative - Integrated Campaigns (W): 1 course from ADV486

Requirement 20: Major - Advertising Creative - Creative Thinking
Major - Advertising Creative - Creative Thinking: 1 course from CAS110

Requirement 21: Major - Advertising Creative - Story, Sound and Motion
Major - Advertising Creative - Story, Sound and Motion: 1 course from CAS112

Requirement 22: Major - Advertising Creative - Required Selection
Major - Advertising Creative - Required Selection: 2 courses from CAS203, CAS204, CAS205, CAS206

Requirement 23: Major - Advertising Creative - Concentration
Major - Advertising Creative - Concentration: The required number of courses from 1 of the following sets of courses
Copywriting: 5 courses
At least 4 courses from ADV222, ADV225, ADV322, ADV422
At least 1 course from additional writing class from an approved list by advisor.
Art Direction: 5 courses
At least 1 course from ADV222, ADV225
At least 4 courses from ADV224, ADV326, ADV354, ADV428

Requirement 24: Major - Advertising Creative - Introduction to Marketing
Major - Advertising Creative - Introduction to Marketing: 1 course from MKT327

Requirement 25: College Distribution - Credits Outside of CCAS
College Distribution - Credits Outside of CCAS: 60 credits from courses given outside the College of Communication Arts & Sciences.

Requirement 26: College Distribution Requirement at 300/400 Level
College Distribution Requirement at 300/400 Level: 40 credits from courses numbered at the 300 and 400 levels. See academic advisor.

Requirement 27: Electives
Electives: 0 credits from Electives at Michigan State University and transfer coursework. This number can change based on the credits of the coursework taken to fulfill University, College, and Major requirements. Please contact your academic advisor with any questions.

Requirement 28: University Residency
University Residency: 30 credits from MSU coursework, 27 credits from MSU courses taken after reaching junior standing, 20 credits from courses offered by MSU while admitted to major & 20 of the last 30 credits must be MSU courses. Please see academic advisor.