Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

Course Numbers Policy
Definitions of Course Characteristics (pdf)
Course Descriptions Frequently Asked Questions

Course Search




Keyword Search



Course Descriptions: Search Results

MKT 883  Qualitative Data Synthesis and Analysis

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 2   Lecture/Recitation/Discussion Hours: 2
Prerequisite:
MKT 881
Restrictions:
Approval of department.
Description:
Tools and techniques to synthesize and analyze qualitative data relative to the customer and employee and their journeys, including jobs to be done, empathy mapping, customer personas, and journey mapping.
Effective Dates:
US22 - Open