Semester:
Fall of every year
Credits:
Variable from 1 to 3
Prerequisite:
MKT 805 or MBA 820 or approval of department
Restrictions:
Open to master's students in the Marketing Research major and open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Development of new products ideas for service firms and physical good manufacturers using voice of the customer approaches, leveraging ideas from channel partners, and from frontline employees. Fuzzy front end of the innovation process.