MKT 810 Innovating and Launching Products and Services
Semester:
Fall of every year
Credits:
Total Credits:
Credits: 3 Lecture/Recitation/Discussion Hours:3
Prerequisite:
MKT 805 or MBA 820 or approval of department
Restrictions:
Open to master's students or MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Department of Marketing or approval of department.
Not open to students with credit in:
MSC 810
Description:
New product and service management for competitive-intensive firms. Creating new product and services ideas using voice of customer as well as creative-inventive paradigms. Managing cross-functional teams. Developing and implementing innovation strategies. New product development regimes, service architecture approaches and launch strategies. Decision making in the context of innovation.
Effective Dates:
FS09 - US13
MKT 810 Open Innovation Management
Semester:
Fall of every year
Credits:
Variable from 1 to 3
Prerequisite:
MKT 805 or MBA 830 or approval of department
Restrictions:
Open to master's students in the Marketing Research major and open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Not open to students with credit in:
MSC 810
Description:
Development of new products ideas for service firms and physical good manufacturers using voice of the customer approaches, leveraging ideas from channel partners, and from frontline employees. Fuzzy front end of the innovation process.
Effective Dates:
FS13 - FS21
MKT 810 Open Innovation Management
Semester:
Fall of every year
Credits:
Variable from 1 to 3
Prerequisite:
MKT 805 or MBA 820 or approval of department
Restrictions:
Open to master's students in the Marketing Research major and open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Not open to students with credit in:
MSC 810
Description:
Development of new products ideas for service firms and physical good manufacturers using voice of the customer approaches, leveraging ideas from channel partners, and from frontline employees. Fuzzy front end of the innovation process.
Effective Dates:
SS22 - Open
MSC 810 Product Innovation and Management
Description:
Cross-functional integrative decision-making in the development of new products. Process of generating new product ideas, screening, concept development, and testing.
Effective Dates:
FS97 - US00
MSC 810 Technology and Product Innovation
Description:
New product management for technology firms. Creating new product ideas, designing high technology products, managing cross-functional teams, developing and implementing marketing plans, interpreting marketing data, forecasting sales, assessing competitive dynamics and rivalry, and coping with uncertain environmental forces.
Effective Dates:
FS00 - SS02
MSC 810 Technology and Product Innovation
Description:
New product management for technology firms. Creating new product ideas, designing high technology products, managing cross-functional teams, developing and implementing marketing plans, interpreting marketing data, forecasting sales, assessing competitive dynamics and rivalry, and coping with uncertain environmental forces.
Effective Dates:
US02 - US03
MSC 810 Technology and Product Innovation
Semester:
Spring of every year
Credits:
Total Credits:
Credits: 3 Lecture/Recitation/Discussion Hours:3
Prerequisite:
MSC 805 or MBA 820
Not open to students with credit in:
ML 810, MTA 810
Description:
New product and technology management for technology-intensive firms. Creating new product ideas. Managing cross-functional teams. Developing and implementing new product and technology strategies.
Effective Dates:
FS03 - SS07
MSC 810 Innovating and Launching Products and Services
Semester:
Spring of every year
Credits:
Total Credits:
Credits: 3 Lecture/Recitation/Discussion Hours:3
Prerequisite:
MSC 805 or MBA 820
Restrictions:
Open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Department of Marketing and Supply Chain Management or approval of department.
Description:
New product and service management for competitive-intensive firms. Creating new product and services ideas using voice of customer as well as creative-inventive paradigms. Managing cross-functional teams. Developing and implementing innovation strategies. New product development regimes, service architecture approaches and launch strategies. Decision making in the context of innovation.
Effective Dates:
US07 - US09