Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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MKT 809  Pricing, Profitability and Marketing Metrics

Semester:
Spring of every year
Credits:
Total Credits: 1.5   Lecture/Recitation/Discussion Hours: 1.5
Prerequisite:
MBA 830 or MKT 805
Recommended Background:
Prior course in managerial accounting at any level.
Restrictions:
Open to master's students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Design, management, and integration of pricing into the marketing mix and the revenue yield strategies of the firm. Analytic, empirical and simulation approaches to pricing.
Effective Dates:
FALL 2013 - Open