Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

Course Numbers Policy
Definitions of Course Characteristics (pdf)
Course Descriptions Frequently Asked Questions

Course Descriptions: Search Results

MKT 809  Pricing, Profitability and Marketing Metrics

Spring of every year
Total Credits: 1.5   Lecture/Recitation/Discussion Hours: 1.5
MKT 805 or MBA 820
Recommended Background:
Prior course in managerial accounting at any level.
Open to master's students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Design, management, and integration of pricing into the marketing mix and the revenue yield strategies of the firm. Analytic, empirical and simulation approaches to pricing.
Effective Dates:
SS22 - Open