Spring of every year
Total Credits: 1.5 Lecture/Recitation/Discussion Hours: 1.5
MKT 805 or MBA 820
Prior course in managerial accounting at any level.
Open to master's students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Design, management, and integration of pricing into the marketing mix and the revenue yield strategies of the firm. Analytic, empirical and simulation approaches to pricing.