Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

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Course Descriptions: Search Results

MKT 809  Pricing, Profitability and Marketing Metrics

Semester:
Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MBA 820 or MKT 805
Recommended Background:
Prior course in managerial accounting at any level.
Restrictions:
Open to master's students in the Eli Broad College of Business and The Eli Broad Graduate School of Management. Approval of college.
Description:
Design, management, and integration of pricing into the marketing mix and the revenue yield strategies of the firm. Analytic, empirical and simulation approaches to pricing. Design of effective and efficient metrics for control of marketing operations.
Effective Dates:
FS09 - US10


MKT 809  Pricing, Profitability and Marketing Metrics

Semester:
Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MBA 820 or MKT 805
Recommended Background:
Prior course in managerial accounting at any level.
Restrictions:
Open to master's students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Design, management, and integration of pricing into the marketing mix and the revenue yield strategies of the firm. Analytic, empirical and simulation approaches to pricing. Design of effective and efficient metrics for control of marketing operations.
Effective Dates:
FS10 - US13


MKT 809  Pricing, Profitability and Marketing Metrics

Semester:
Spring of every year
Credits:
Total Credits: 1.5   Lecture/Recitation/Discussion Hours: 1.5
Prerequisite:
MBA 830 or MKT 805
Recommended Background:
Prior course in managerial accounting at any level.
Restrictions:
Open to master's students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Design, management, and integration of pricing into the marketing mix and the revenue yield strategies of the firm. Analytic, empirical and simulation approaches to pricing.
Effective Dates:
FS13 - FS21


MKT 809  Pricing, Profitability and Marketing Metrics

Semester:
Spring of every year
Credits:
Total Credits: 1.5   Lecture/Recitation/Discussion Hours: 1.5
Prerequisite:
MKT 805 or MBA 820
Recommended Background:
Prior course in managerial accounting at any level.
Restrictions:
Open to master's students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Design, management, and integration of pricing into the marketing mix and the revenue yield strategies of the firm. Analytic, empirical and simulation approaches to pricing.
Effective Dates:
SS22 - Open