Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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MKT 805  Marketing Management

Semester:
Spring of every year
Credits:
Variable from 2 to 3
Description:
Strategic and decision-making aspects of marketing functions. Analysis, coordination, execution of marketing programs. Development of strategies and tactics. Segmentation, marketing mix, market response modeling, and ethics in a global context.
Semester Alias:
MSC 805
Effective Dates:
FALL 2009 - Open