Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

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Course Descriptions: Search Results

MSC 805  Marketing Management

Description:
Strategic and decision-making aspects of marketing functions. Analysis, coordination, execution of marketing programs. Development of strategies and tactics. Segmentation, marketing mix, market response modeling, and ethics in a global context.
Effective Dates:
FS97 - US99


MSC 805  Marketing Management

Description:
Strategic and decision-making aspects of marketing functions. Analysis, coordination, execution of marketing programs. Development of strategies and tactics. Segmentation, marketing mix, market response modeling, and ethics in a global context.
Effective Dates:
FS99 - FS99


MSC 805  Marketing Management

Semester:
Spring of every year
Credits:
Variable from 2 to 3
Description:
Strategic and decision-making aspects of marketing functions. Analysis, coordination, execution of marketing programs. Development of strategies and tactics. Segmentation, marketing mix, market response modeling, and ethics in a global context.
Semester Alias:
ML 805, MTA 805
Effective Dates:
SS00 - US09


MKT 805  Marketing Management

Semester:
Spring of every year
Credits:
Variable from 2 to 3
Description:
Strategic and decision-making aspects of marketing functions. Analysis, coordination, execution of marketing programs. Development of strategies and tactics. Segmentation, marketing mix, market response modeling, and ethics in a global context.
Semester Alias:
MSC 805
Effective Dates:
FS09 - FS23


MKT 805  Marketing Management

Semester:
On Demand
Credits:
Variable from 2 to 3
Restrictions:
Open to master's students in the Master of Business Administration in Business Administration or in the Marketing Research and Analytics major or approval of department.
Description:
Strategic and decision-making aspects of marketing functions. Analysis, coordination, execution of marketing programs. Development of strategies and tactics. Segmentation, marketing mix, market response modeling, and ethics in a global context.
Semester Alias:
MSC 805
Effective Dates:
SS24 - Open