Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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MKT 412  Digital Marketing

Spring of every year
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
MKT 300 or MKT 327
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management.
Theoretical foundation of digital marketing. Recent tactics, applications, and trends in the online marketplace. Basics of online marketing communications, search engine marketing, social media marketing, and web analytics.
Semester Alias:
MSC 412
Interdepartmental With:
Information Technology Management
Administered By:
Effective Dates:
FALL 2018 - Open