Spring of every year
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
MKT 300 or MKT 327
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management.
Theoretical foundation of digital marketing. Recent tactics, applications, and trends in the online marketplace. Basics of online marketing communications, search engine marketing, social media marketing, and web analytics.
Information Technology Management