Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MSC 300 and MSC 317 and ITM 309
Recommended Background:
Programs in which MSC 412 is a catalog-listed requirement.
Restrictions:
Open only to juniors or seniors in the Eli Broad College of Business.
Description:
Enabler technologies and their role in creating marketing opportunities, efficiencies, and innovations. Tools, applications, platforms, and infrastructures. Determination of business configurations that foster value creation from enabler technologies.
Semester:
Spring of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MKT 300 and MKT 317 and ITM 309
Recommended Background:
Programs in which MKT 412 is a catalog-listed requirement.
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management.
Description:
Enabler technologies and their role in creating marketing opportunities, efficiencies, and innovations. Tools, applications, platforms, and infrastructures. Determination of business configurations that foster value creation from enabler technologies.
Semester:
Spring of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MKT 300 and MKT 317 and ITM 309
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Information Technology Specialization.
Description:
Collection and analysis of information from the web, including web-based surveys, web analytics, online communities, blog scraping, and web spiders.
Semester:
Spring of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MKT 300 and MKT 317 and ITM 309
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Information Technology Specialization and open to master's students in the Marketing Research major.
Description:
Collection and analysis of information from the web, including web-based surveys, web analytics, online communities, blog scraping, and web spiders.
Semester:
Spring of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MKT 300 and MKT 317 and ITM 309
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Information Technology Specialization and open to master's students in the Marketing Research major.
Description:
Collection and analysis of information from the web, including web-based surveys, web analytics, online communities, blog scraping, and web spiders.
Semester:
Spring of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
(MKT 300 or MKT 327) and MKT 317 and ITM 309
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management and open to master's students in the Marketing Research major.
Description:
Collection and analysis of information from the web, including web-based surveys, web analytics, online communities, blog scraping, and web spiders.
Semester:
Spring of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
(MKT 300 or MKT 327) and MKT 317 and ITM 209
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management and open to master's students in the Marketing Research major.
Description:
Collection and analysis of information from the web, including web-based surveys, web analytics, online communities, blog scraping, and web spiders.
Semester:
Spring of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MKT 300 or MKT 327
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management.
Description:
Theoretical foundation of digital marketing. Recent tactics, applications, and trends in the online marketplace. Basics of online marketing communications, search engine marketing, social media marketing, and web analytics.