Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

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Course Descriptions: Search Results

ITM 412 Marketing Technology and E-Commerce

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
MSC 300 and MSC 317 and ITM 309
Recommended Background:
Programs in which MSC 412 is a catalog-listed requirement.
Restrictions:
Open only to juniors or seniors in the Eli Broad College of Business.
Description:
Enabler technologies and their role in creating marketing opportunities, efficiencies, and innovations. Tools, applications, platforms, and infrastructures. Determination of business configurations that foster value creation from enabler technologies.
Interdepartmental With:
Marketing and Supply Chain Management
Administered By:
Marketing and Supply Chain Management
Effective Dates:
SS03 - US09

ITM 412 Marketing Technology and E-Commerce

Semester:
Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
MKT 300 and MKT 317 and ITM 309
Recommended Background:
Programs in which MKT 412 is a catalog-listed requirement.
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management.
Not open to students with credit in:
MSC 412
Description:
Enabler technologies and their role in creating marketing opportunities, efficiencies, and innovations. Tools, applications, platforms, and infrastructures. Determination of business configurations that foster value creation from enabler technologies.
Interdepartmental With:
Marketing
Administered By:
Marketing
Effective Dates:
FS09 - SS10

ITM 412 Marketing Technology and Analytics

Semester:
Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
MKT 300 and MKT 317 and ITM 309
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Information Technology Specialization.
Not open to students with credit in:
MSC 412
Description:
Collection and analysis of information from the web, including web-based surveys, web analytics, online communities, blog scraping, and web spiders.
Interdepartmental With:
Marketing
Administered By:
Marketing
Effective Dates:
US10 - FS11

ITM 412 Marketing Technology and Analytics

Semester:
Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
MKT 300 and MKT 317 and ITM 309
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Information Technology Specialization and open to master's students in the Marketing Research major.
Not open to students with credit in:
MSC 412
Description:
Collection and analysis of information from the web, including web-based surveys, web analytics, online communities, blog scraping, and web spiders.
Interdepartmental With:
Marketing
Administered By:
Marketing
Effective Dates:
SS12 - FS12

ITM 412 Marketing Technology and Analytics

Semester:
Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
MKT 300 and MKT 317 and ITM 309
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Information Technology Specialization and open to master's students in the Marketing Research major.
Not open to students with credit in:
MSC 412
Description:
Collection and analysis of information from the web, including web-based surveys, web analytics, online communities, blog scraping, and web spiders.
Interdepartmental With:
Marketing
Administered By:
Marketing
Effective Dates:
SS13 - US15

ITM 412 Marketing Technology and Analytics

Semester:
Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
(MKT 300 or MKT 327) and MKT 317 and ITM 309
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management and open to master's students in the Marketing Research major.
Not open to students with credit in:
MSC 412
Description:
Collection and analysis of information from the web, including web-based surveys, web analytics, online communities, blog scraping, and web spiders.
Interdepartmental With:
Marketing
Administered By:
Marketing
Effective Dates:
FS15 - FS16

ITM 412 Marketing Technology and Analytics

Semester:
Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
(MKT 300 or MKT 327) and MKT 317 and ITM 209
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management and open to master's students in the Marketing Research major.
Not open to students with credit in:
MSC 412
Description:
Collection and analysis of information from the web, including web-based surveys, web analytics, online communities, blog scraping, and web spiders.
Interdepartmental With:
Marketing
Administered By:
Marketing
Effective Dates:
SS17 - US18

ITM 412 Digital Marketing

Semester:
Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
MKT 300 or MKT 327
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management.
Not open to students with credit in:
MSC 412
Description:
Theoretical foundation of digital marketing. Recent tactics, applications, and trends in the online marketplace. Basics of online marketing communications, search engine marketing, social media marketing, and web analytics.
Interdepartmental With:
Marketing
Administered By:
Marketing
Effective Dates:
FS18 - Open

MKT 412 Digital Marketing

Semester:
Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
MKT 300 or MKT 327
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management.
Not open to students with credit in:
MSC 412
Description:
Theoretical foundation of digital marketing. Recent tactics, applications, and trends in the online marketplace. Basics of online marketing communications, search engine marketing, social media marketing, and web analytics.
Interdepartmental With:
Information Technology Management
Administered By:
Marketing
Effective Dates:
FS18 - Open

MKT 412 Marketing Technology and Analytics

Semester:
Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
(MKT 300 or MKT 327) and MKT 317 and ITM 209
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management and open to master's students in the Marketing Research major.
Not open to students with credit in:
MSC 412
Description:
Collection and analysis of information from the web, including web-based surveys, web analytics, online communities, blog scraping, and web spiders.
Interdepartmental With:
Information Technology Management
Administered By:
Marketing
Effective Dates:
SS17 - US18

MKT 412 Marketing Technology and Analytics

Semester:
Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
(MKT 300 or MKT 327) and MKT 317 and ITM 309
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management and open to master's students in the Marketing Research major.
Not open to students with credit in:
MSC 412
Description:
Collection and analysis of information from the web, including web-based surveys, web analytics, online communities, blog scraping, and web spiders.
Interdepartmental With:
Information Technology Management
Administered By:
Marketing
Effective Dates:
FS15 - FS16

MKT 412 Marketing Technology and Analytics

Semester:
Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
MKT 300 and MKT 317 and ITM 309
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Information Technology Specialization and open to master's students in the Marketing Research major.
Not open to students with credit in:
MSC 412
Description:
Collection and analysis of information from the web, including web-based surveys, web analytics, online communities, blog scraping, and web spiders.
Interdepartmental With:
Information Technology Management
Administered By:
Marketing
Effective Dates:
SS13 - US15

MKT 412 Marketing Technology and Analytics

Semester:
Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
MKT 300 and MKT 317 and ITM 309
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Information Technology Specialization and open to master's students in the Marketing Research major.
Not open to students with credit in:
MSC 412
Description:
Collection and analysis of information from the web, including web-based surveys, web analytics, online communities, blog scraping, and web spiders.
Interdepartmental With:
Information Technology Management
Administered By:
Marketing
Effective Dates:
SS12 - FS12

MKT 412 Marketing Technology and Analytics

Semester:
Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
MKT 300 and MKT 317 and ITM 309
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Information Technology Specialization.
Not open to students with credit in:
MSC 412
Description:
Collection and analysis of information from the web, including web-based surveys, web analytics, online communities, blog scraping, and web spiders.
Interdepartmental With:
Information Technology Management
Administered By:
Marketing
Effective Dates:
US10 - FS11

MKT 412 Marketing Technology and E-Commerce

Semester:
Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
MKT 300 and MKT 317 and ITM 309
Recommended Background:
Programs in which MKT 412 is a catalog-listed requirement.
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management.
Not open to students with credit in:
MSC 412
Description:
Enabler technologies and their role in creating marketing opportunities, efficiencies, and innovations. Tools, applications, platforms, and infrastructures. Determination of business configurations that foster value creation from enabler technologies.
Interdepartmental With:
Information Technology Management
Administered By:
Marketing
Effective Dates:
FS09 - SS10

MSC 412 Marketing Technology and E-Commerce

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
MSC 300 and MSC 317 and ITM 309
Recommended Background:
Programs in which MSC 412 is a catalog-listed requirement.
Restrictions:
Open only to juniors or seniors in the Eli Broad College of Business.
Description:
Enabler technologies and their role in creating marketing opportunities, efficiencies, and innovations. Tools, applications, platforms, and infrastructures. Determination of business configurations that foster value creation from enabler technologies.
Interdepartmental With:
Information Technology Management
Administered By:
Marketing and Supply Chain Management
Effective Dates:
SS03 - US09