Fall of every year, Spring of every year
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
MKT 300 or MKT 327 or ESHP 190
Open to undergraduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Process of planning, starting, and positioning new businesses which link directly to customer requirements. Understanding unmet market opportunity due to competitive gaps or customer needs (realized or not) for both consumer and industrial products and services.