Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

Course Numbers Policy

Course Search




Keyword Search



Course Descriptions: Search Results

MKT 355 Entrepreneurship: Strategic Marketing Planning and Launch

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3
Prerequisite:
MKT 300
Restrictions:
Open to undergraduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Not open to students with credit in:
MSC 355
Description:
Process of planning, starting, and positioning new businesses which link directly to customer requirements. Understanding unmet market opportunity due to competitive gaps or customer needs (realized or not) for both consumer and industrial products and services.
Effective Dates:
FS09 - US13

MKT 355 Entrepreneurship: Strategic Marketing Planning and Launch

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3
Prerequisite:
MKT 300
Restrictions:
Open to undergraduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Not open to students with credit in:
MGT 352, MSC 355
Description:
Process of planning, starting, and positioning new businesses which link directly to customer requirements. Understanding unmet market opportunity due to competitive gaps or customer needs (realized or not) for both consumer and industrial products and services.
Effective Dates:
FS13 - US15

MKT 355 Entrepreneurship: Strategic Marketing Planning and Launch

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3
Prerequisite:
MKT 300 or MKT 327
Restrictions:
Open to undergraduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Not open to students with credit in:
MGT 352, MSC 355
Description:
Process of planning, starting, and positioning new businesses which link directly to customer requirements. Understanding unmet market opportunity due to competitive gaps or customer needs (realized or not) for both consumer and industrial products and services.
Effective Dates:
FS15 - FS15

MKT 355 Entrepreneurship: Strategic Marketing Planning and Launch

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
MKT 300 or MKT 327 or BUS 190
Restrictions:
Open to undergraduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Not open to students with credit in:
MSC 355
Description:
Process of planning, starting, and positioning new businesses which link directly to customer requirements. Understanding unmet market opportunity due to competitive gaps or customer needs (realized or not) for both consumer and industrial products and services.
Effective Dates:
FS15 - US19

MKT 355 Entrepreneurial Marketing

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
MKT 300 or MKT 327 or ESHP 190
Restrictions:
Open to undergraduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Not open to students with credit in:
MSC 355
Description:
Process of planning, starting, and positioning new businesses which link directly to customer requirements. Understanding unmet market opportunity due to competitive gaps or customer needs (realized or not) for both consumer and industrial products and services.
Effective Dates:
FS19 - Open

MSC 355 Entrepreneurship: Strategic Marketing Planning and Launch

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3
Prerequisite:
MSC 300
Restrictions:
Open to undergraduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Process of planning, starting, and positioning new businesses which link directly to customer requirements. Understanding unmet market opportunity due to competitive gaps or customer needs (realized or not) for both consumer and industrial products and services.
Effective Dates:
FS07 - US09