Fall of every year, Spring of every year, Summer of every year
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
(MKT 300 or MKT 327) and (MKT 317 or concurrently)
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Food Industry Management Major.
Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.