Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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MKT 302  Consumer Behavior

Fall of every year, Spring of every year, Summer of every year
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
(MKT 300 or MKT 327) and (MKT 317 or concurrently)
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Food Industry Management Major.
Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.
Semester Alias:
MSC 302
Effective Dates:
FALL 2019 - Open