MKT 302 Consumer and Organizational Buyer Behavior
Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits:
Credits: 3 Lecture/Recitation/Discussion Hours:3
Prerequisite:
MKT 300 and (MKT 317 or concurrently)
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Food Industry Management major or in the Sales Communication Specialization.
Not open to students with credit in:
MSC 302
Description:
Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.
Effective Dates:
FS09 - FS12
MKT 302 Consumer and Organizational Buyer Behavior
Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits:
Credits: 3 Lecture/Recitation/Discussion Hours:3
Prerequisite:
MKT 300 and (MKT 317 or concurrently)
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Food Industry Management major or in the Sales Communication Specialization.
Not open to students with credit in:
MSC 302
Description:
Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.
Effective Dates:
SS13 - US15
MKT 302 Consumer and Organizational Buyer Behavior
Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits:
Credits: 3 Lecture/Recitation/Discussion Hours:3
Prerequisite:
(MKT 300 or MKT 327) and (MKT 317 or concurrently)
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Food Industry Management major or in the Sales Communication Specialization.
Not open to students with credit in:
MSC 302
Description:
Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.
Effective Dates:
FS15 - US19
MKT 302 Consumer Behavior
Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits:
Credits: 3 Lecture/Recitation/Discussion Hours:3
Prerequisite:
(MKT 300 or MKT 327) and (MKT 317 or concurrently)
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Food Industry Management Major.
Not open to students with credit in:
MSC 302
Description:
Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.
Effective Dates:
FS19 - Open
MSC 302 Consumer and Organizational Buyer Behavior
Description:
Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.
Effective Dates:
FS92 - US99
MSC 302 Consumer and Organizational Buyer Behavior
Description:
Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.
Effective Dates:
FS99 - US02
MSC 302 Consumer and Organizational Buyer Behavior
Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits:
Credits: 3 Lecture/Recitation/Discussion Hours:3
Restrictions:
Open only to juniors or seniors in the Eli Broad College of Business or Food Industry Management major.
Not open to students with credit in:
ML 302, MTA 302
Description:
Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.
Effective Dates:
FS02 - US09