Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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Course Descriptions: Search Results

MSC 302  Consumer and Organizational Buyer Behavior

Description:
Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.
Effective Dates:
FS92 - US99


MSC 302  Consumer and Organizational Buyer Behavior

Description:
Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.
Effective Dates:
FS99 - US02


MSC 302  Consumer and Organizational Buyer Behavior

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
(MSC 300)
Restrictions:
Open only to juniors or seniors in the Eli Broad College of Business or Food Industry Management major.
Description:
Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.
Semester Alias:
ML 302, MTA 302
Effective Dates:
FS02 - US09


MKT 302  Consumer and Organizational Buyer Behavior

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MKT 300 and (MKT 317 or concurrently)
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Food Industry Management major or in the Sales Communication Specialization.
Description:
Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.
Semester Alias:
MSC 302
Effective Dates:
FS09 - FS12


MKT 302  Consumer and Organizational Buyer Behavior

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MKT 300 and (MKT 317 or concurrently)
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Food Industry Management major or in the Sales Communication Specialization.
Description:
Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.
Semester Alias:
MSC 302
Effective Dates:
SS13 - US15


MKT 302  Consumer and Organizational Buyer Behavior

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
(MKT 300 or MKT 327) and (MKT 317 or concurrently)
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Food Industry Management major or in the Sales Communication Specialization.
Description:
Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.
Semester Alias:
MSC 302
Effective Dates:
FS15 - US19


MKT 302  Consumer Behavior

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
(MKT 300 or MKT 327) and (MKT 317 or concurrently)
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Food Industry Management Major.
Description:
Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.
Semester Alias:
MSC 302
Effective Dates:
FS19 - Open