Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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Course Descriptions: Search Results

HB 486  Advanced Hospitality Marketing

Semester:
Fall of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
HB 375 or MKT 300 or MKT 327
Restrictions:
Open to juniors or seniors in the Hospitality Business Major.
Description:
Application of advanced marketing principles in the hospitality industry. Identifying, influencing and servicing demand for hospitality products, services, and experiences.
Semester Alias:
HB 475, HB 476
Effective Dates:
SUMMER 2020 - Open