Semester:
Fall of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
HB 375 or MKT 300 or MKT 327
Restrictions:
Open to juniors or seniors in the Hospitality Business Major.
Description:
Application of advanced marketing principles in the hospitality industry. Identifying, influencing and servicing demand for hospitality products, services, and experiences.