Semester:
Spring of every year
Credits:
Total Credits: 1.5 Lecture/Recitation/Discussion Hours: 1.5
Prerequisite:
MKT 805 or MBA 820
Recommended Background:
Prior course in managerial accounting at any level.
Restrictions:
Open to master's students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Design, management, and integration of pricing into the marketing mix and the revenue yield strategies of the firm. Analytic, empirical and simulation approaches to pricing.