Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

Course Numbers Policy
Definitions of Course Characteristics (pdf)

Course Search




Keyword Search



Course Descriptions: Search Results

MKT 412  Digital Marketing

Semester:
Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MKT 300 or MKT 327
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management.
Description:
Theoretical foundation of digital marketing. Recent tactics, applications, and trends in the online marketplace. Basics of online marketing communications, search engine marketing, social media marketing, and web analytics.
Semester Alias:
MSC 412
Interdepartmental With:
Information Technology Management
Administered By:
Marketing
Effective Dates:
FS18 - Open