Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

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MKT 412 Digital Marketing

Semester:
Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
MKT 300 or MKT 327
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management.
Not open to students with credit in:
MSC 412
Description:
Theoretical foundation of digital marketing. Recent tactics, applications, and trends in the online marketplace. Basics of online marketing communications, search engine marketing, social media marketing, and web analytics.
Interdepartmental With:
Information Technology Management
Administered By:
Marketing
Effective Dates:
FS18 - Open