Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

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ADV 352  Media Sales

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
ADV 205
Restrictions:
Open to undergraduate students in the Department of Advertising and Public Relations.
Description:
Process of media sales, operation of sales and marketing departments, analyzing local media, and customized advertising using cross-selling.
Effective Dates:
US17 - Open