Semester:
Fall of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
ADV 330 or ADV 340 or ADV 350
Description:
Process of media sales, operation of sales and marketing departments, analyzing local media, and customized advertising using cross-selling.
Semester:
Fall of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
ADV 330 or ADV 340 or ADV 350
Description:
Process of media sales, operation of sales and marketing departments, analyzing local media, and customized advertising using cross-selling.
Semester:
Fall of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
ADV 330 or ADV 340 or ADV 350 or MSC 313 or approval of department
Restrictions:
Open to students in the Department of Advertising, Public Relations and Retailing or in the Sales Communication Specialization.
Description:
Process of media sales, operation of sales and marketing departments, analyzing local media, and customized advertising using cross-selling.
Semester:
Fall of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to juniors or seniors in the Advertising major or in the Sales Communication Specialization.
Description:
Process of media sales, operation of sales and marketing departments, analyzing local media, and customized advertising using cross-selling.
Semester:
Fall of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
ADV 205 or MKT 313
Restrictions:
Open to undergraduate students in the Advertising major or in the Sales Communication Specialization.
Description:
Process of media sales, operation of sales and marketing departments, analyzing local media, and customized advertising using cross-selling.
Semester:
Fall of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
ADV 205 or MKT 313
Restrictions:
Open to undergraduate students in the Advertising Major or in the Sales Communication Specialization.
Description:
Process of media sales, operation of sales and marketing departments, analyzing local media, and customized advertising using cross-selling.
Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to undergraduate students in the Department of Advertising and Public Relations.
Description:
Process of media sales, operation of sales and marketing departments, analyzing local media, and customized advertising using cross-selling.