Semester:
Fall of every year, Spring of every year
Credits:
Total Credits:
Credits: 3 Lecture/Recitation/Discussion Hours:3
Restrictions:
Open to juniors or seniors in the Advertising major or approval of department.
Not open to students with credit in:
ADV 470
Description:
Advertising decisions and consumer behavior. Political systems, literacy rates, new technologies, consumer behavior, and culture. Decision making, strategy, media selection, creative execution and campaign evaluation.