Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

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Course Descriptions: Search Results

ADV 334  International Advertising

Semester:
Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
ADV 330 or ADV 340 or ADV 350
Recommended Background:
ADV 375
Restrictions:
Open only to Advertising majors.
Description:
Advertising decisions and consumer behavior. Political systems, literacy rates, new technologies, consumer behavior, and culture. Decision making, strategy, media selection, creative execution and campaign evaluation.
Semester Alias:
ADV 470
Effective Dates:
FS02 - US09


ADV 334  International Advertising

Semester:
Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
ADV 275
Recommended Background:
ADV 375
Restrictions:
Open to juniors or seniors in the Advertising major or approval of department.
Description:
Advertising decisions and consumer behavior. Political systems, literacy rates, new technologies, consumer behavior, and culture. Decision making, strategy, media selection, creative execution and campaign evaluation.
Semester Alias:
ADV 470
Effective Dates:
FS09 - SS13


ADV 334  International Advertising

Semester:
Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Recommended Background:
ADV 375
Restrictions:
Open to juniors or seniors in the Advertising major or approval of department.
Description:
Advertising decisions and consumer behavior. Political systems, literacy rates, new technologies, consumer behavior, and culture. Decision making, strategy, media selection, creative execution and campaign evaluation.
Semester Alias:
ADV 470
Effective Dates:
US13 - US14


ADV 334  International Advertising

Semester:
Fall of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Recommended Background:
ADV 375
Restrictions:
Open to juniors or seniors in the Advertising major or approval of department.
Description:
Advertising decisions and consumer behavior. Political systems, literacy rates, new technologies, consumer behavior, and culture. Decision making, strategy, media selection, creative execution and campaign evaluation.
Semester Alias:
ADV 470
Effective Dates:
FS14 - US21


ADV 334  International Advertising

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Recommended Background:
ADV 375
Restrictions:
Open to juniors or seniors in the Advertising major or approval of department.
Description:
Advertising decisions and consumer behavior. Political systems, literacy rates, new technologies, consumer behavior, and culture. Decision making, strategy, media selection, creative execution and campaign evaluation.
Semester Alias:
ADV 470
Effective Dates:
FS21 - Open