Academic Programs Catalog

The Eli Broad College of Business and The Eli Broad Graduate School of Management

Undergraduate Programs

Undergraduate students are required to complete a core curriculum that exposes them to diverse subjects and develops a well-rounded business background. Within the undergraduate program, area requirements include writing, mathematics, integrative studies, basic disciplines and functional fields in business, and elective courses enhancing a student’s course of study. An important component of the business curriculum is the major field of concentration, to which students are admitted after achieving junior status. Students are strongly encouraged to meet with their academic advisor to discuss major fields of concentration, electives, study abroad, community service, work experience and leadership development opportunities.

Students completing undergraduate programs in the Broad College receive the Bachelor of Arts degree.


Individuals meeting the general University requirements for admission shown in the Undergraduate Education section of this catalog are enrolled in the Neighborhood Student Success Collaborative, but may declare a major preference in the Broad College.

Admission to the College

Admission to the Broad College of Business and a specific major provides access to enroll in certain courses required for the major. Enrollment in the Broad College of Business is limited, and admission to the College is competitive.

Students must apply for college admission by April 1 for a fall semester admission or by November 1 for a spring semester admission.

Admission is based primarily on the cumulative grade-point average and grades in the core courses listed below. Academic and non-academic factors and experiences will also be considered.

Students seeking admission should contact the Eli Broad College Undergraduate Academic Services Center.

Minimum criteria for admission to the college are:

1. Completion of 28 credits.

2. Completion of the following core courses:

a.   Computer Science and Engineering 101

b.   Mathematics 103 or 124

c.   University's Tier I writing requirement. One course from WRA 101, WRA 195H, LB 133, MC 111, MC 112, or RCAH 111.

Students who are admitted to the college with fewer than 56 credits designate their major preference as Business-Admitted. Students selecting this major preference are advised by faculty members and advisors in the Eli Broad College of Business. Through careful selection of courses, students are encouraged to explore a variety of areas to help in selecting a major. Students remain in Business-Admitted until they attain junior standing and are admitted to a Broad College major through the major application process. Some majors may have limited enrollment and require a competitive process. Students may re-enter the competitive process in the college during subsequent admission periods to change majors. Students must be admitted to a major in the Eli Broad College of Business at the time they have completed 56 credits.

Admission to Hospitality Business

For information about the admission requirements for the Bachelor of Arts degree in Hospitality Business, refer to the statement on The School of Hospitality Business.

Academic Standards and Policies

A Policy Statement for Undergraduate Students is shared with each student with the notice of admission to the college and is available on the Broad College Web site. Each student is responsible for knowing and adhering to these college policies.

The student's academic advisor plays a major role in helping a student develop an academic progression plan. Students are encouraged to discuss the major field of concentration requirements with their faculty. It is important for each student to take a proactive approach in selecting the area of concentration. At the onset of the senior year, students are advised to visit the Undergraduate Academic Services office for a careful review of their progress, and to plan a program for their senior year. Responsibility for meeting graduation requirements rests with the student.

Graduation Requirements for the Bachelor of Arts Degree

1. The University requirements for bachelor's degrees as described in the Undergraduate Education section of the catalog.
The completion of Mathematics 103 and 124 [referenced in item 2. a. below] may also satisfy the University mathematics requirement.
2. The requirements for the BUSINESS CORE PROGRAM that consists of (57 or 58 credits):
a. All of the following courses (21 or 22 credits):
CSE 101 Computing Concepts and Competencies 3
EC 201 Introduction to Microeconomics 3
EC 202 Introduction to Macroeconomics 3
MGT 250 Business Communication: Oral and Written Skills 3
MTH 103 College Algebra 3
MTH 124 Survey of Calculus I 3
STT 200 Statistical Methods 3
STT 201 Statistical Methods 4
STT 315 Introduction to Probability and Statistics for Business 3
Students who pass a waiver examination will not be required to complete Computer Science and Engineering 101.
Students who place into Mathematics 124 on the mathematics placement test and who complete Mathematics 124 will not be required to complete Mathematics 103.
b. All of the following courses (30 credits):
ACC 201 Principles of Financial Accounting 3
ACC 202 Principles of Management Accounting 3
FI 311 Financial Management 3
GBL 385 Business Law and Ethical Leadership 3
ITM 209 Business Analytics and Information Systems 3
MGT 315 Managing Human Resources and Organizational Behavior 3
MKT 300 Managerial Marketing 3
MKT 310 International and Comparative Dimensions of Business 3
MKT 317 Quantitative Business Research Methods 3
SCM 303 Introduction to Supply Chain Management 3
c. An approved course or experience with international content (3 credits):
To foster the development of a global mindset, the Broad College requires an approved 3-credit 300-level or higher course or experience with significant international content. The Broad College’s Undergraduate Academic Services (UAS) unit maintains an approved list of courses and experiences for satisfying this requirement. An approved course may not be used to satisfy a University Integrative Studies requirement. Along with MKT 310 and MGT 409, this 3-credit international requirement assures that Broad undergraduates have sufficient exposure to global issues that affect business decisions.
d. A senior-level capstone course to integrate competencies (3 credits):
MGT 409 Business Policy and Strategic Management 3
3. The requirements for one of the majors identified below.
4. A minimum grade–point average of 2.00 in courses in the Major Field of Concentration.
5. At least 9 credits of general elective courses outside the Broad College. Courses that are used to satisfy University requirements [referenced in item 1. above] and courses that are used to satisfy BUSINESS CORE PROGRAM requirements [referenced in item 2. above] may not be used to satisfy this requirement.
6. A maximum of 3 credits of internship or other work experience may be earned towards a Bachelor of Arts degree in the college, except for the major in Accounting. A maximum of 2 credits of internship or other work experience may be earned towards the Bachelor of Arts degree in Accounting.

The majors to which the requirements that are referenced in the Graduation Requirements for the Bachelor of Arts Degree statement apply are listed below by the units that administer them:

Department of Accounting and Information Systems
Department of Finance 
Department of Management
        Human Resource Management
Department of Marketing
Department of Supply Chain Management
        Supply Chain Management

Graduation Requirements for the Bachelor of Arts Degree in Hospitality Business

For information about the requirements for the Bachelor of Arts degree with a major in Hospitality Business, refer to the statement on The School of Hospitality Business.

Transfer Course Credit

The Office of Admissions in the Eli Broad College of Business evaluates transfer-course credit in business fields based on guidelines provided by its academic units for courses of similar content and level taken at accredited colleges and universities of comparable academic quality. Courses similar in title to those offered by the Broad College at the 300–400 level are not authorized to receive specific course credit if taken at the 100–200 level at another institution; general course credit may be granted for such courses transferred from an accredited institution. Students who request the transfer of a 300-400 level business course must work with their academic advisor. A maximum of 9 transfer credits may be applied and must have been taken at an AACSB accredited institution.

Honors Study

The Broad College encourages honors students to develop distinctive undergraduate programs in the fields offered by the several departments. A member of the faculty is selected to serve as advisor to Honors College students in each major field, and it is his or her responsibility to help each student plan a rigorous and balanced program that also will reflect the student's special interests and competencies. Independent study experience is strongly encouraged when relevant to the student's total program.

Entrepreneurship and Innovation Experiences Option

An Entrepreneurship and Innovation Experiences Option (E and I) is a project consisting of original work that builds on the content of a course in which a student is enrolled but extends the experience of that course beyond the typical scope and content. E and I Experiences Options allow undergraduates the opportunity to add entrepreneurial content to courses already in the student’s program, thus providing a flexible alternative for those interested in exploring entrepreneurial ideas beyond the normal course requirements. An E and I Experiences Option can be in any course in any discipline. Students propose the E and I Experiences Option to the instructor of record for the course. E and I Experiences Option requests must be accompanied by the Application for Entrepreneurship and Innovation Experiences Option form. E and I Experiences Options that are approved and completed will be designated on the student’s transcript. For more information, students should contact the undergraduate advising office of their college.