Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

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Course Descriptions: Search Results

MKT 475 Brand Marketing

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
MKT 300 or MKT 327
Restrictions:
Approval of department.
Description:
Integration of fundamental marketing principles with brand management concepts, with application to a real-life case. Development of networking, mentoring and practical skills and knowledge.
Effective Dates:
FS24 - Open

MKT 475 Brand Marketing (Interim Change)

Semester:
Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
MKT 300 or MKT 327
Restrictions:
Approval of department.
Description:
Integration of fundamental marketing principles with brand management concepts, with application to a real-life case. Development of networking, mentoring and practical skills and knowledge.
Effective Dates:
FS26 - Open