Undergraduate Degree

Advertising Management

Advertising Management
Plan Code:
Program Level:
Award Type:
Bachelor of Science
College of Communication Arts and Sciences
Advertising and Public Relations

Excerpt from the official Academic Programs Catalog:

Listed below are the approved requirements for the program from the official Academic Programs Catalog.
Students must consult their advisors to learn which specific requirements apply to their degree programs.

College of Communication Arts and Sciences

Department of Advertising and Public Relations

Undergraduate Program
Advertising Management

The Bachelor of Science degree in Advertising Management provides the educational background necessary for students aspiring to become account managers, account planners, media planners, media researchers or a variety of other more managerial-oriented positions. The program focuses on developing students' strategic thinking, creative problem solving, along with more research-oriented and analytical skills. Internships and other cooperative educational opportunities are encouraged to broaden learning and practical experience in the major. Students may also choose to pursue departmental minors in Advertising Analytics or Public Relations and a number of other minors including: Entrepreneurship and Innovation, Sales Leadership, or Sports Business Management, which are particularly relevant for Advertising Management majors.

Co-curricular activities include multiple student advertising and public relations clubs, as well as national student competitions. Study abroad programs provide ways for students to gain experience that enhance and reach outside of the classroom, further advancing their employment opportunities upon graduation.


Enrollment in the Advertising Management program is limited.  In addition to the university and college requirements, students must complete Advertising 200 and Advertising 205 with a combined minimum grade–point average of 2.00.

Admission to a Second Bachelor's Degree Program or an Additional Major

The ability of the Advertising Management program to accommodate students seeking admission to a second bachelor's degree program or an additional major is limited. At a minimum, these students must meet the same requirements for admission to the Advertising Management major.

Requirements for the Bachelor of Science Degree in Advertising Management
  1. The University requirements for bachelor’s degrees as described in the Undergraduate Education section of the catalog; 120 credits, including general elective credits, are required for the Bachelor of Science degree in Advertising Management.  The University’s Tier II writing requirement for the Advertising Management major is met by completing Advertising 486. That course is referenced in item 3. a. below.
  2. The requirements of the College of Communication Arts and Sciences for the Bachelor of Science degree.
  3. The following requirements for the major:
    a. All of the following core courses (36 credits):
    ADV 200 The World of Advertising 2
    ADV 205 Principles of Advertising 3
    ADV 330 Advertising Management Strategy 3
    ADV 342 Account Planning and Research 3
    ADV 350 Advertising Media Planning and Strategy 3
    ADV 375 Consumer Behavior 3
    ADV 413 Issues in Contemporary Advertising 1
    ADV 432 Advertising Innovations 3
    ADV 442 Digital Analytics 3
    ADV 475 Advertising and Society 3
    ADV 482 Project Management for Advertising and Public Relations 3
    ADV 486 Integrated Campaigns (W) 3
    PR 310 Diversity, Equity, and Inclusion in Public Relations and Advertising 3
    The completion of Advertising 486 satisfies the  capstone/synthesis requirement for the Advertising Management major.
    b. Complete 6 credits from the following courses in consultation with an advisor. Students are encouraged to choose a minor that adds depth to their major while selecting courses that will count towards the minor.
    ACC 201 Principles of Financial Accounting 3
    ACC 230 Survey of Accounting Concepts 3
    ADV 334 International Advertising 3
    ADV 352 Media Sales 3
    ADV 360 Advanced Sales Communication 3
    ADV 386 Campaign Competition 3
    ADV 401 Neuromarketing and Consumer Decisions 3
    ADV 402 Public Relations Topics in Advertising 1 to 3
    ADV 430 Social Marketing: Strategy and Practice 3
    ADV 431 Monitoring and Measuring Social Media of Brands 3
    ADV 433 Internet Video Promotion Strategy 3
    ADV 436 Promotions and Sponsorships 3
    ADV 445 Programmatic Media Buying 3
    ADV 456 Interactive Advertising Management Strategy 3
    ADV 481 Retail Strategy Analysis 3
    ADV 492 Special Topics in Advertising 1 to 3
    ADV 490 Independent Study 1 to 3
    ADV 493 Advertising Internship 1 to 3
    ADV 494 Practicum in Research/Creative Works and Instruction 1 to 3
    CAS 110 Creative Thinking 3
    CAS 114 Creativity and Innovation Entrepreneurship 3
    CAS 214 Social Media and Start-up 3
    COM 402 Public Relations Topics in Communication 1 to 3
    CSE 102 Algorithmic Thinking and Programming 3
    EC 201 Introduction to Microeconomics 3
    EC 202 Introduction to Macroeconomics 3
    ESHP 190 The Art of Starting 3
    FI 320 Introduction to Finance 3
    GBL 323 Introduction to Business Law 3
    JRN 402 Public Relations Topics in Journalism 1 to 3
    MGT 325 Management Skills and Processes 3
    MKT 327 Introduction to Marketing 3
    PKG 101 Principles of Packaging 3
    PR 260 Principles of Public Relations 3
    PR 325 Intermediate Social Media and Public Relations Techniques 3
    PR 425 Public Relations Strategy and Ethics in a Digital World 3
    PSY 101 Introductory Psychology 4
    SCM 304 Survey of Supply Chain Management 3
    A maximum of 3 credits in ADV 490 or 493 or 494 may be used to fulfill this requirement.