Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

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ADV 431  Monitoring and Measuring Social Media of Brands

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
ADV 420
Description:
Social media monitoring and analysis for businesses and brands including advanced keyword building and search techniques. Discovering business insights through social media listening and applying insights through a social media response plan.
Effective Dates:
FS14 - US15


ADV 431  Monitoring and Measuring Social Media of Brands

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
ADV 420
Restrictions:
Open to students in the Department of Advertising and Public Relations.
Description:
Social media monitoring and analysis for businesses and brands including advanced keyword building and search techniques. Discovering business insights through social media listening and applying insights through a social media response plan.
Effective Dates:
FS15 - US17


ADV 431  Monitoring and Measuring Social Media of Brands

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
ADV 420
Restrictions:
Open to students in the Department of Advertising and Public Relations or in the Sports Business Management Minor.
Description:
Social media monitoring and analysis for businesses and brands including advanced keyword building and search techniques. Discovering business insights through social media listening and applying insights through a social media response plan.
Effective Dates:
FS17 - FS21


ADV 431  Monitoring and Measuring Social Media of Brands

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to students in the Department of Advertising and Public Relations or in the Department of Communication or in the Sports Business Management Minor.
Description:
Social media monitoring and analysis for businesses and brands including advanced keyword building and search techniques. Discovering business insights through social media listening and applying insights through a social media response plan.
Effective Dates:
SS22 - US25


ADV 431  Social Media Listening

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to undergraduate students in the Department of Advertising and Public Relations or in the Department of Communication.
Description:
Social media monitoring and analysis for businesses and brands including advanced keyword building and search techniques. Discovering business insights through social media listening and applying insights through a social media response plan.
Effective Dates:
FS25 - Open