Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 1 Lab Hours: 6
Description:
Classroom and field experience on business consulting, defining marketing intangibles, defining scope of work, engagement management, and preparing deliverables for entreprenuerial firms. Topics include small business market research tools, marketing planning, financial management and growth management.
Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 1 Lab Hours: 6
Restrictions:
Open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department; application required.
Description:
Classroom and field experience on business consulting, defining marketing intangibles, defining scope of work, engagement management, and preparing deliverables for entreprenuerial firms. Topics include small business market research tools, marketing planning, financial management and growth management.
Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 1 Lab Hours: 6
Restrictions:
Open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Marketing Research major or approval of department.
Description:
Classroom and field experience on business consulting; defining scope of work, engagement management, and preparing deliverables.
Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Variable from 1 to 6
Reenrollment Information:
A student may earn a maximum of 6 credits in all enrollments for this course.
Restrictions:
Open to master's students in the Marketing Research major or approval of department.
Description:
Classroom and field experience on business consulting; defining scope of work, engagement management, and preparing deliverables.
Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Variable from 1 to 6
Reenrollment Information:
A student may earn a maximum of 9 credits in all enrollments for this course.
Restrictions:
Open to master's students in the Marketing Research major and open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Classroom and field experience on business consulting; defining scope of work, engagement management, and preparing deliverables.
Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Variable from 1 to 6
Reenrollment Information:
A student may earn a maximum of 9 credits in all enrollments for this course.
Restrictions:
Open to master's students in the Marketing Research major and open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Classroom and field experience on business consulting; defining scope of work, engagement management, and preparing deliverables.