Description:
Development of marketing strategies for international expansion. Evolution of global markets, market selection, timing, entry sequence, modes of entry, and the corporate infrastructure for global marketing expansion.
Semester:
Fall of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MBA 820 or MSC 805
Restrictions:
Open only to M.B.A. students or approval of department.
Description:
Marketing strategies for international expansion. Evolution of global markets, market selection, timing, entry sequence, modes of entry, and the corporate infrastructure for global marketing expansion.
Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MBA 820 or MKT 805
Restrictions:
Open to master's students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Marketing strategies for international expansion. Global marketing planning, market selection, timing, modes of entry, and the marketing activities necessary for global marketing expansion.
Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 1.5 Lecture/Recitation/Discussion Hours: 1.5
Prerequisite:
MBA 830 or MKT 805
Restrictions:
Open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Marketing strategies for global market expansion, global marketing planning and marketing program execution.
Semester:
Fall of every year, Spring of every year
Credits:
Variable from 1 to 3
Prerequisite:
MBA 830 or MKT 805 or approval of department
Restrictions:
Open to graduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Marketing strategies for global market expansion, global marketing planning and marketing program execution.
Semester:
Fall of every year, Spring of every year
Credits:
Variable from 1 to 3
Prerequisite:
MKT 805 or MBA 820 or approval of department
Restrictions:
Open to graduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Marketing strategies for global market expansion, global marketing planning and marketing program execution.