Description:
Marketing research projects, data collection and analysis, syndicated data, marketing decision support systems, sales forecasting, and scanner data analysis systems.
Description:
Analysis of data gathered for strategic and tactical marketing decisions. Marketing engineering approach within both strategic and decision support environments. Market and decision modeling techniques using spreadsheet based templates. Integrated single source market/scanner data. Significant case work.
Description:
Analysis of data gathered for strategic and tactical marketing decisions. Marketing engineering in strategic and decision support environments. Market and decision modeling techniques using spreadsheet templates. Integrated single source market and scanner data. Significant case work.
Semester:
Spring of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open only to M.B.A. students or approval of department.
Description:
Analysis of data gathered for strategic and tactical marketing decisions from a variety of sources. Traditional and internet marketing research methods, statistical analysis software, sales forecasting, data mining techniques, scanner data and analysis, Web site traffic metrics and analysis.
Semester:
Spring of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to graduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Master of Business Administration in Business Administration or approval of department.
Description:
Analysis of data gathered for strategic and tactical marketing decisions from a variety of sources. Traditional and internet marketing research methods, statistical analysis software, sales forecasting, data mining techniques, scanner data and analysis, Web site traffic metrics and analysis.
Semester:
Spring of every year
Credits:
Variable from 1 to 3
Prerequisite:
MBA 830 or approval of department
Restrictions:
Open to master's students in the Marketing Research major and open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Collection and analysis of marketing research data for marketing decision making. Focuses on marketing research methods for data collection and introductory data analysis.
Semester:
Spring of every year
Credits:
Variable from 1 to 3
Restrictions:
Open to master's students in the Marketing Research major and open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Collection and analysis of marketing research data for marketing decision making. Focuses on marketing research methods for data collection and introductory data analysis.
Credits:
Variable from 1 to 3
Restrictions:
Open to master's students in the Marketing Research major and open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Collection and analysis of marketing research data for marketing decision making. Focuses on marketing research methods for data collection and introductory data analysis.