Semester:
Fall of every year
Credits:
Variable from 1 to 3
Restrictions:
Open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Master of Business Administration in Integrative Management.
Description:
Business analytics in shaping competitive advantage and business transformation. Examination of how data visualization and predictive modeling provides new venues of managerial decision-making. Examples from different domains such as marketing, finance, supply chain and human resources.
Semester:
Fall of every year
Credits:
Variable from 1 to 3
Restrictions:
Open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Master of Business Administration in Integrative Management.
Description:
Prepares participants to harness data science, AI, and business intelligence for strategic advantage. Covers predictive modeling, machine learning, data visualization and storytelling, with applications across various business functions. Emphasis is on interpreting insights and applying them to real-world decisions in a rapidly evolving digital landscape.