Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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Course Descriptions: Search Results

MSC 313  Personal Selling and Buying Processes

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Description:
The nature of channel relationships. Buying behavior and sales processes. Applications to differing industries and kinds of channel relationships.
Semester Alias:
ML 313
Effective Dates:
FS96 - US09


MKT 313  Personal Selling and Buying Processes

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to undergraduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management and open to undergraduate students in the College of Communication Arts and Sciences or in the Sales Communication Specialization.
Description:
The nature of channel relationships. Buying behavior and sales processes. Applications to differing industries and kinds of channel relationships.
Semester Alias:
MSC 313
Effective Dates:
FS09 - US10


MKT 313  Personal Selling and Buying Processes

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management and open to juniors or seniors in the Sales Communication Specialization.
Description:
The nature of channel relationships. Buying behavior and sales processes. Applications to differing industries and kinds of channel relationships.
Semester Alias:
MSC 313
Effective Dates:
FS10 - FS10


MKT 313  Personal Selling and Buying Processes

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to juniors or seniors or sophomores in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the College of Communication Arts and Sciences or in the Applied Engineering Sciences major.
Description:
Role of the sales organization and nature of customer and channel relationships. Buying behavior and sales processes. Fundamentals of personal selling. Experiential project that challenges students to assimilate and apply key concepts.
Semester Alias:
MSC 313
Effective Dates:
FS10 - FS12


MKT 313  Personal Selling and Buying Processes

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to juniors or seniors or sophomores in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the College of Communication Arts and Sciences or in the Applied Engineering Sciences major.
Description:
Role of the sales organization and nature of customer and channel relationships. Buying behavior and sales processes. Fundamentals of personal selling. Experiential project that challenges students to assimilate and apply key concepts.
Semester Alias:
MSC 313
Effective Dates:
SS13 - US18


MKT 313  Consultative Selling

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Restrictions:
Open to sophomores or juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the College of Communication Arts and Sciences or in the Applied Engineering Sciences Major.
Description:
Role of the sales organization and nature of customer and channel relationships. Buying behavior and sales processes. Fundamentals of personal selling. Experiential project that challenges students to assimilate and apply key concepts.
Semester Alias:
MSC 313
Effective Dates:
FS18 - Open