Semester:
Fall of every year
Credits:
Total Credits: 1.5 Lecture/Recitation/Discussion Hours: 1.5
Restrictions:
Open only to MBA students in the Program in Integrative Management.
Description:
Marketing decision making within global, customer, economic, ecological, and competitive environments. Gathering and analyzing marketing information. Developing strategies to guide the organization and operational market plans. Application of course concepts to work environment.
Semester:
Spring of every year
Credits:
Variable from 1 to 3
Restrictions:
Open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Master of Business Administration in Integrative Management.
Description:
Marketing decision making within global, customer, economic, ecological, and competitive environments. Gathering and analyzing marketing information. Developing strategies to guide the organization and operational market plans. Application of course concepts to work environment.
Semester:
Spring of every year
Credits:
Variable from 1 to 3
Prerequisite:
PIM 862 or approval of department
Restrictions:
Open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Master of Business Administration in Integrative Management.
Description:
Focuses on creating and implementing effective marketing strategies that drive business results in complex competitive environments. 4Ps: Integrated product, pricing, channel, and communication strategies; Digital marketing execution and performance measurement; Marketing ROI and financial impact analysis; Completion of comprehensive strategic marketing plan.