Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

Course Numbers Policy
Definitions of Course Characteristics (pdf)
Course Descriptions Frequently Asked Questions

Course Descriptions: Search Results

MSC 807  Customer-Driven Strategies

Description:
Customer satisfaction, customer loyalty, and related topics from the fields of consumer behavior and customer service.
Effective Dates:
FALL 1997 - SUMMER 2000


MSC 807  Marketing Information Technology -- Customer-Driven Strategies

Description:
Customer-driven marketing strategies. Market orientation, voice of customer, organizational buying processes, sales management, customer satisfaction measurement, marketing in information technology environments, and flexible marketing channel redesign strategies. Case studies involving the use of multimedia, www, www2, and virtual communities. Development of web-based strategies for business-to-business marketers and integration of customer logistical support.
Effective Dates:
FALL 2000 - SPRING 2004


MSC 807  Customer-Driven Strategies

Semester:
Fall of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
(MBA 820)
Restrictions:
Open only to M.B.A. students or approval of department.
Description:
Theories and models of consumer and business buyer behavior. Research tools that organizations use to listen to the voice of the customer. Use of information in formulating marketing strategies. Market orientation, segmentation, customer value based pricing, personal selling and sales management, branding, customer satisfaction measurement, and developing customer loyalty.
Semester Alias:
ML 807, MTA 807
Effective Dates:
SUMMER 2004 - SUMMER 2009


MKT 807  Customer-Driven Strategies

Semester:
Fall of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MBA 820
Restrictions:
Open to graduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Theories and models of consumer and business buyer behavior. Research tools that organizations use to listen to the voice of the customer. Use of qualitative data in formulating marketing strategies. Market orientation, segmentation, customer value based pricing, personal selling and sales management, branding, customer satisfaction measurement, and developing customer loyalty.
Semester Alias:
MSC 807
Effective Dates:
FALL 2009 - SUMMER 2010


MKT 807  Customer-Driven Strategies

Semester:
Fall of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MBA 820
Restrictions:
Open to graduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Theories and models of consumer and business buyer behavior. Research tools that organizations use to listen to the voice of the customer. Use of qualitative data in formulating marketing strategies. Market orientation, segmentation, branding, customer satisfaction measurement, and developing customer loyalty.
Semester Alias:
MSC 807
Effective Dates:
FALL 2010 - SUMMER 2013


MKT 807  Consumer Insights

Semester:
Fall of every year
Credits:
Variable from 1 to 3
Prerequisite:
MBA 830 or MKT 805 or approval of department
Restrictions:
Open to master's students in the Marketing Research major and open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Traditional and emerging research tools that organizations use to capture the voice of the customer. Application of behavioral science research in developing deep understanding of customers that can be used in developing marketing strategies, including segmentation, positioning, branding, advertising, customer satisfaction and loyalty.
Semester Alias:
MSC 807
Effective Dates:
FALL 2013 - Open