Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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MSC 811  Marketing Communication

Description:
Communication with target markets using advertising, sales promotion, public relations, sales management approaches, and brand name development.
Effective Dates:
FS97 - US00


MSC 811  Marketing Strategy in Technology Environments

Description:
Competitive technology development strategy, marketing analysis, and marketing planning. Simulating marketing and product decisions in a globally competitive environment. Development and execution of marketing strategy and plans for a high technology firm.
Effective Dates:
FS00 - SS02


MSC 811  Marketing Strategy in Technology Environments

Description:
Competitive technology development strategy, marketing analysis, and marketing planning. Simulating marketing and product decisions in a globally competitive environment. Development and execution of marketing strategy and plans for a high technology firm.
Effective Dates:
US02 - SS04


MSC 811  Brand Strategy

Semester:
Fall of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MBA 820
Restrictions:
Open only to M.B.A. students or approval of department.
Description:
Competitive brand development strategy, marketing analysis, and marketing planning. Simulating marketing and product decisions in globally competitive market environments. Development and execution of marketing and branding strategy and plans for a high technology firm.
Semester Alias:
ML 811, MTA 811
Effective Dates:
US04 - US09


MKT 811  Brand Strategy

Semester:
Fall of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MBA 820
Restrictions:
Open to MBA students.
Description:
Competitive brand development strategy, marketing analysis, and marketing planning. Simulating marketing and product decisions in globally competitive market environments. Development and execution of marketing and branding strategy and plans for a high technology firm.
Semester Alias:
MSC 811
Effective Dates:
FS09 - US13


MKT 811  Brand Insights

Semester:
Fall of every year
Credits:
Total Credits: 1.5   Lecture/Recitation/Discussion Hours: 1.5
Prerequisite:
MBA 830
Restrictions:
Open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Brand strategy consumer and customer analysis, competitive brand analysis and brand planning.
Semester Alias:
MSC 811
Effective Dates:
FS13 - FS21


MKT 811  Brand Insights

Semester:
Fall of every year
Credits:
Total Credits: 1.5   Lecture/Recitation/Discussion Hours: 1.5
Prerequisite:
MBA 820
Restrictions:
Open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Brand strategy consumer and customer analysis, competitive brand analysis and brand planning.
Semester Alias:
MSC 811
Effective Dates:
SS22 - Open