Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

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Course Descriptions: Search Results

MKT 811 Brand Strategy

Semester:
Fall of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
MBA 820
Restrictions:
Open to MBA students.
Not open to students with credit in:
MSC 811
Description:
Competitive brand development strategy, marketing analysis, and marketing planning. Simulating marketing and product decisions in globally competitive market environments. Development and execution of marketing and branding strategy and plans for a high technology firm.
Effective Dates:
FS09 - US13

MKT 811 Brand Insights

Semester:
Fall of every year
Credits:
Total Credits: Credits: 1.5   Lecture/Recitation/Discussion Hours:1.5
Prerequisite:
MBA 830
Restrictions:
Open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Not open to students with credit in:
MSC 811
Description:
Brand strategy consumer and customer analysis, competitive brand analysis and brand planning.
Effective Dates:
FS13 - FS21

MKT 811 Brand Insights

Semester:
Fall of every year
Credits:
Total Credits: Credits: 1.5   Lecture/Recitation/Discussion Hours:1.5
Prerequisite:
MBA 820
Restrictions:
Open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Not open to students with credit in:
MSC 811
Description:
Brand strategy consumer and customer analysis, competitive brand analysis and brand planning.
Effective Dates:
SS22 - Open

MSC 811 Marketing Communication

Description:
Communication with target markets using advertising, sales promotion, public relations, sales management approaches, and brand name development.
Effective Dates:
FS97 - US00

MSC 811 Marketing Strategy in Technology Environments

Description:
Competitive technology development strategy, marketing analysis, and marketing planning. Simulating marketing and product decisions in a globally competitive environment. Development and execution of marketing strategy and plans for a high technology firm.
Effective Dates:
FS00 - SS02

MSC 811 Marketing Strategy in Technology Environments

Description:
Competitive technology development strategy, marketing analysis, and marketing planning. Simulating marketing and product decisions in a globally competitive environment. Development and execution of marketing strategy and plans for a high technology firm.
Effective Dates:
US02 - SS04

MSC 811 Brand Strategy

Semester:
Fall of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
MBA 820
Restrictions:
Open only to M.B.A. students or approval of department.
Not open to students with credit in:
ML 811, MTA 811
Description:
Competitive brand development strategy, marketing analysis, and marketing planning. Simulating marketing and product decisions in globally competitive market environments. Development and execution of marketing and branding strategy and plans for a high technology firm.
Effective Dates:
US04 - US09