Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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Course Descriptions: Search Results

MSC 811  Marketing Communication

Description:
Communication with target markets using advertising, sales promotion, public relations, sales management approaches, and brand name development.
Effective Dates:
FALL 1997 - SUMMER 2000


MSC 811  Marketing Strategy in Technology Environments

Description:
Competitive technology development strategy, marketing analysis, and marketing planning. Simulating marketing and product decisions in a globally competitive environment. Development and execution of marketing strategy and plans for a high technology firm.
Effective Dates:
FALL 2000 - SPRING 2002


MSC 811  Marketing Strategy in Technology Environments

Description:
Competitive technology development strategy, marketing analysis, and marketing planning. Simulating marketing and product decisions in a globally competitive environment. Development and execution of marketing strategy and plans for a high technology firm.
Effective Dates:
SUMMER 2002 - SPRING 2004


MSC 811  Brand Strategy

Semester:
Fall of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MBA 820
Restrictions:
Open only to M.B.A. students or approval of department.
Description:
Competitive brand development strategy, marketing analysis, and marketing planning. Simulating marketing and product decisions in globally competitive market environments. Development and execution of marketing and branding strategy and plans for a high technology firm.
Semester Alias:
ML 811, MTA 811
Effective Dates:
SUMMER 2004 - SUMMER 2009


MKT 811  Brand Strategy

Semester:
Fall of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
MBA 820
Restrictions:
Open to MBA students.
Description:
Competitive brand development strategy, marketing analysis, and marketing planning. Simulating marketing and product decisions in globally competitive market environments. Development and execution of marketing and branding strategy and plans for a high technology firm.
Semester Alias:
MSC 811
Effective Dates:
FALL 2009 - SUMMER 2013


MKT 811  Brand Insights

Semester:
Fall of every year
Credits:
Total Credits: 1.5   Lecture/Recitation/Discussion Hours: 1.5
Prerequisite:
MBA 830
Restrictions:
Open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Brand strategy consumer and customer analysis, competitive brand analysis and brand planning.
Semester Alias:
MSC 811
Effective Dates:
FALL 2013 - Open


MKT 811  Brand Insights (Interim Change)

Semester:
Fall of every year
Credits:
Total Credits: 1.5   Lecture/Recitation/Discussion Hours: 1.5
Prerequisite:
MBA 820
Restrictions:
Open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Brand strategy consumer and customer analysis, competitive brand analysis and brand planning.
Semester Alias:
MSC 811
Effective Dates:
FALL 2021 - Open