Restrictions:
Open to graduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department; application required.
Not open to students with credit in:
MSC 861
Description:
Design, management, and integration of market research into marketing management and decision structures. Interrelationships between marketing information structures and knowledge management within the firm and business intelligence. Design, implementation, and analysis to achieve effective and efficient marketing decisions and operations.
Semester:
Fall of every year, Spring of every year, Summer of every year
Reenrollment Information:
A student may earn a maximum of 6 credits in all enrollments for this course.
Prerequisite:
(MKT 805 or concurrently) or (MBA 820 or concurrently)
Restrictions:
Open to graduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Not open to students with credit in:
MSC 861
Description:
Various topics in marketing research
Credits:
Total Credits:
Credits: 3 Lecture/Recitation/Discussion Hours:3
Description:
Design, management, and integration of market distribution channel structure. Interrelationships between marketing channel structure and logistics distribution structure. Design, implementation, and analysis to achieve effective and efficient marketing channels and logistics operations.