Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

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Course Descriptions: Search Results

ADV 342 Account Planning

Semester:
Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
ADV 330 or ADV 340 or ADV 350
Restrictions:
Open only to Advertising majors.
Description:
Principles of account planning. Strategic thinking, use of focus groups, and other qualitative methods.
Effective Dates:
FS02 - US09

ADV 342 Account Planning

Semester:
Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
(ADV 330 or concurrently) or (ADV 340 or concurrently) or (ADV 350 or concurrently)
Restrictions:
Open to undergraduate students in the Advertising major or approval of department.
Description:
Principles of account planning. Strategic thinking, use of focus groups, and other qualitative methods.
Effective Dates:
FS09 - US12

ADV 342 Account Planning and Research

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
ADV 205
Restrictions:
Open to sophomores or juniors or seniors in the Advertising major.
Description:
Principles of account planning. Strategic thinking, use of focus groups, and other qualitative and quantitative methods. Applied media research methods, practices, techniques and ethics in media settings.
Effective Dates:
FS12 - US14

ADV 342 Account Planning and Research

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
ADV 205
Restrictions:
Open to sophomores or juniors or seniors in the Advertising major.
Description:
Principles of account planning. Strategic thinking, use of focus groups, and other qualitative and quantitative methods. Applied media research methods, practices, techniques and ethics in media settings.
Effective Dates:
FS14 - Open