Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

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Course Descriptions: Search Results

ADV 322 Copy Writing and Art Direction

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:2   Lab Hours: 2
Prerequisite:
ADV 320
Restrictions:
Approval of department.
Description:
Exploratory process used by writers and artists to solve client's advertising problems.
Effective Dates:
FS02 - US08

ADV 322 Copy Writing and Art Direction

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:2   Lab Hours: 2
Prerequisite:
(ADV 205 and (ADV 220 or concurrently)) and completion of Tier I writing requirement
Restrictions:
Open to undergraduate students in the Department of Advertising, Public Relations and Retailing.
Description:
Exploratory process used by writers and artist directors to solve clients' advertising problems. Creation of ads through writing and visual components.
Effective Dates:
FS08 - FS08

ADV 322 Copy Writing and Art Direction

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:2   Lab Hours: 2
Prerequisite:
(ADV 205 and (ADV 220 or concurrently)) and completion of Tier I writing requirement
Restrictions:
Open to undergraduate students in the Department of Advertising, Public Relations and Retailing.
Description:
Exploratory process used by writers and artist directors to solve clients' advertising problems. Creation of ads through writing and visual components.
Effective Dates:
SS09 - US11

ADV 322 Copywriting and Art Direction

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:2   Lab Hours: 2
Prerequisite:
(ADV 205 and CAS 110) and completion of Tier I writing requirement
Restrictions:
Open to undergraduate students in the Department of Advertising, Public Relations and Retailing.
Description:
Creative process used by writers and art directors to develop ads and multi-media campaigns. Emphasis on writing.
Effective Dates:
FS11 - US14

ADV 322 Copywriting and Art Direction

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:2   Lab Hours: 2
Prerequisite:
(ADV 205 and CAS 110) and completion of Tier I writing requirement
Restrictions:
Open to undergraduate students in the Department of Advertising and Public Relations or in the Design Specialization.
Description:
Creative process used by writers and art directors to develop ads and multi-media campaigns. Emphasis on writing.
Effective Dates:
FS14 - SS17

ADV 322 360-degree Copywriting

Semester:
Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:2   Lab Hours: 2
Prerequisite:
ADV 222 and (ADV 245 or concurrently)
Restrictions:
Open to students in the Advertising Creative major.
Description:
Writing across multiple channels. Focus on traditional media including television, print, out-of home, and radio. Focus on non-traditional media including digital and social media.
Effective Dates:
US17 - Open