Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: 2 Lecture/Recitation/Discussion Hours: 2
Restrictions:
Open to master's students in the Supply Chain Management Major.
Description:
Management of technology and product development for high technology firms. Creating new product ideas, designing high technology products, managing cross-functional teams, developing and implementing marketing plans, interpreting marketing data, sales forecasting for new products, testing new products, assessing competitive dynamics, and coping with uncertain environmental forces.