Semester:
Spring of every year
Credits:
Variable from 1 to 3
Reenrollment Information:
A student may earn a maximum of 3 credits in all enrollments for this course.
Prerequisite:
MBA 820 or approval of department
Restrictions:
Open to MBA students or approval of department.
Description:
Classroom and field experience in digital marketing with a focus on the development, assessment, and optimization of paid search campaigns. Problem recognition, strategy development, deployment, assessment, revision, client report.