Spring of every year, Summer of every year
Variable from 1 to 3
A student may earn a maximum of 3 credits in all enrollments for this course.
MBA 820 or MKT 805
Open to graduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management.
Not open to students with credit in:
Fundamentals of online marketplace. Analysis of online consumer behavior and corporate digital marketing strategy, including online advertisement, search engine marketing, and social media strategy. Introduction to web analytic tools, online advertising platforms and social media analysis tools.