Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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Course Descriptions: Search Results

MKT 829  Digital Marketing

Semester:
Spring of every year, Summer of every year
Credits:
Variable from 1 to 3
Reenrollment Information:
A student may earn a maximum of 3 credits in all enrollments for this course.
Prerequisite:
MBA 820 or MKT 805
Restrictions:
Open to graduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management.
Not open to students with credit in:
MKT 412
Description:
Fundamentals of online marketplace. Analysis of online consumer behavior and corporate digital marketing strategy, including online advertisement, search engine marketing, and social media strategy. Introduction to web analytic tools, online advertising platforms and social media analysis tools.
Effective Dates:
FALL 2018 - Open