Semester:
Fall of every year
Credits:
Variable from 1 to 3
Recommended Background:
Previous coursework in marketing, marketing research, and predictive models used in marketing
Restrictions:
Open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Marketing Research major or approval of department.
Description:
Advanced quantitative methods for marketing research. Focuses on marketing research methods for enhancing predictive models in marketing research. Includes multivariate statistical methods such as factor analysis, cluster analysis, multidimensional scaling, conjoint analysis, and other approaches. Emphasis on applications of these techniques using statistical analysis software.