Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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MKT 821  Brand Strategy

Semester:
Fall of every year
Credits:
Total Credits: 1.5   Lecture/Recitation/Discussion Hours: 1.5
Prerequisite:
MKT 811
Restrictions:
Open to MBA students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.
Description:
Brand strategy analysis, planning and development.
Effective Dates:
FS13 - Open