Semester:
Fall of every year, Spring of every year
Credits:
Variable from 1 to 3
Recommended Background:
Previous coursework in marketing and marketing research.
Restrictions:
Open to students in the Master of Business Administration in Business Administration or in the Marketing Research major or approval of department.
Description:
Advanced quantitative methods for marketing research. Focuses on marketing research for understanding and predicting sales and related marketing variables. Includes multiple regression, logistic regression, time series, and neural network modeling. Emphasis on applications of these techniques using statistical analysis software.