Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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MKT 819  Predictive Analytics

On Demand
Variable from 1 to 3
MKT 816
Recommended Background:
Previous coursework in marketing and marketing research.
Open to master's students in the Master of Business Administration in Business Administration or in the Marketing Research and Analytics major or approval of department.
Advanced quantitative methods for marketing research. Focuses on marketing research for understanding and predicting sales and related marketing variables. Includes multiple regression, logistic regression, time series, and neural network modeling. Emphasis on applications of these techniques using statistical analysis software.
Effective Dates:
SS24 - Open