Fall of every year, Spring of every year, Summer of every year
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
(MKT 302 and MKT 317 and MKT 319) and completion of Tier I writing requirement
Open to seniors in the Marketing major.
Identification and analysis of managerial marketing issues. Integration of marketing concepts and theories through case analysis. Ethical and international applications.