Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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MKT 460  Marketing Strategy (W)

Fall of every year, Spring of every year, Summer of every year
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
(MKT 302 and MKT 317 and MKT 319) and completion of Tier I writing requirement
Open to seniors in the Marketing major.
Identification and analysis of managerial marketing issues. Integration of marketing concepts and theories through case analysis. Ethical and international applications.
Semester Alias:
MSC 460
Effective Dates:
SPRING 2013 - Open