Fall of every year
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
(MKT 300 or MKT 327) and (MKT 317 or concurrently)
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management.
Analytic, decision-making, and planning concepts and tools available to product managers. New product policy and development, organizational issues, and product modification and deletion.