Fall of every year, Spring of every year, Summer of every year
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
MKT 300 or MKT 327
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Food Industry Management major and open to students in the Food Industry Management Specialization.
Domestic and international retailing structure, environment, and development. Managerial strategy. Locational, purchasing, organizational, personnel and promotional techniques. Retail budgeting and control. Social and ethical considerations.