Fall of every year, Spring of every year
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
(MKT 300 or MKT 327) and (MKT 317 or concurrently)
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management.
Research methods designed to obtain information for marketing decisions. Research design, data collection, and interpretation of information to aid in making managerial decisions.