Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3 Lecture/Recitation/Discussion Hours: 3
Prerequisite:
(HB 307 or MGT 315) and completion of Tier I writing requirement
Recommended Background:
Completion of Level I and Level 2 internships.
Restrictions:
Open to seniors in the Hospitality Business Major.
Description:
Internal and external analyses to develop sustainable competitive advantage. Generic business strategies. Internal resources and external environments. Developing strategic direction. Strategic thinking and planning. Formulating organizational strategy at business unit and corporate levels. Strategy implementation through organizational design and control.